Few businesses would like the moniker of being uncharitable. But there has to be the structure in place. Whether you sponsor everything that's asked f
Few businesses would like the moniker of being uncharitable. But there has to be the structure in place. Whether you sponsor everything that’s asked for, whether you have a publicized or private figure that you budget for charitable activity within the business or if you only work with charities that align with you business activities, a structure of some type is always beneficial.
There are many ways to go about choosing charitable activities for your business.
Giving time is a relatively new idea within the big business and SME world and many businesses are getting involved in allowing time to be used for volunteering initiatives. The key is to find something that aligns or makes sense with your company and to be really clear in how your holidays are distributed. There should be the ability to opt out with ease and without stigma.
2. Allow self-selection
You may choose to represent one main charity with your activities, or a few more. Whilst many businesses would all naturally gravitate towards a democratic selection of these charities, it can be easy to forget that some of the well-publicised activities are also engrained in or culture, especially in the UK – comic relief and Children in need spring to mind. Ensure you have banked on these being accounted for in your charitable roundup.
3. Have an owner
Not everyone wants to own charitable initiatives. It’s hard work, it takes coordination, reminding, budgeting and an investment of time and patience. If the charitable activity is important to you and your business, ensure you reward the people who step into this role. It’s important not to ‘default’ charity to people at the front end of the business – marketing, HR or administration. They may wish to take control of the charitable work, but many businesses report committees having much more success.
What other tips do you have for selecting charities for your business?