Category: Loyalty and Marketing

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Reward programs have the largest positive impact on consumer loyalty. New research1 revealed that slightly less than half of U.S. businesses surveyed ...
Many businesses are hyper-targeting marketing efforts to millennials and Gen Z, but new research1 released today highlights the shopping patterns of t ...
New research out today shows the public appetite for points and plastic is as popular as ever.  According to Hawk Incentives’ The Loyalty Evolution Re ...
Businesses and loyalty programmes making the list of finalists this year are using technology and empathy to stand out from their competitors accordin ...
New research completed by Aberdeen Group, a leading analyst firm, finds companies that offer consumers reward-based promotions to drive engagement and ...
John Lewis and Waitrose, part of the John Lewis Partnership, have both added ‘& Partners’ in their brand names as the business look to “focus on w ...
Incentive schemes have grown beyond comprehension since they started out. It’s all from a combination of their own success, the ability to mine data, ...
New research* commissioned by Hawk Incentives, a Blackhawk Network business finds an increasing number of surveyed shoppers are finding deeper v ...
Maritz Motivation Solutions, a leading provider of loyalty programs to U.S. and global companies has announced the successful use of artificial ...
What’s next for rewards-based marketing? All good marketers want to know who their best customers are, because they want to keep them, reward them and ...
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