Category: Loyalty and Marketing

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John Lewis and Waitrose, part of the John Lewis Partnership, have both added ‘& Partners’ in their brand names as the business look to “focus on w ...
Incentive schemes have grown beyond comprehension since they started out. It’s all from a combination of their own success, the ability to mine data, ...
New research* commissioned by Hawk Incentives, a Blackhawk Network business finds an increasing number of surveyed shoppers are finding deeper v ...
Maritz Motivation Solutions, a leading provider of loyalty programs to U.S. and global companies has announced the successful use of artificial ...
What’s next for rewards-based marketing? All good marketers want to know who their best customers are, because they want to keep them, reward them and ...
One-third of UK adults (33%) are more likely to buy a particular product if it has an offer or promotion on the packet, according to new research from ...
Subway® asked its most dedicated customers what they want from a loyalty program. They want a program that gives them flexibility in how they ea ...
New research from Sodexo Engage finds that 71% of consumers respond positively to brands that offer loyalty reward programmes based on their individua ...
Choosing a B2B marketing incentive for a loyalty or win back programme is not an easy task. Engendering and rewarding customer loyalty is essential fo ...
Incentive marketing is a specific strategy to persuade people to do what you want them to do by giving them something, an incentive, in exchange o ...
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