Category: Loyalty and Marketing

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Did you know that if a promotional item is useful, research shows that 89% of people will keep it? With Promotional Products Week justa round the corn ...
We've all had the frustration of a computer that dwindles itself awake, but recent research has shown that when totalled up, the time spent is no joke ...
It would be tricky to picture a UK business offering the same scheme, but in Zimbabwe, mobile telecommunications market leader Econet Wireless has ann ...
Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of ...
Ensuring employees are in the right roles will be the biggest opportunity for businesses in the immediate future according to a poll of over 3,000 sen ...
If you're undertaking market research you need to rely on great levels of participation - and what incentives work best. Is it cash? Gift cards? Virtu ...
Some use a traditional points system. Others manage to cleverly incorporate other aspects of their marketing – for example, extra rewards or discounts ...
Many big retailers have rewards and loyalty programmes to be admired we would fall over ourselves to replicate. Sephora was one of those, and if you'v ...
Tesco has today announced a host of exciting improvements to Clubcard, the most rewarding loyalty scheme in the retail sector, making it even simpler ...
A recent report in The Mirror has revealed that TV show, Supershoppers, (Channel 4 at 8pm Tuesday) planes to investigate the price of loyalty schemes. ...
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