Category: Loyalty and Marketing

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Viewpoints Keep customers sweet with loyalty schemes during recession As economic hardship encourages consumers to shop around, loyalty schemes ...
Across the pond Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation ...
Viewpoints New year, new job – what employers can do to retain key staff in 2013? P&MM's John Sylvester discusses the best methods of staf ...
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