Category: Loyalty and Marketing

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Viewpoints Keep customers sweet with loyalty schemes during recession As economic hardship encourages consumers to shop around, loyalty schemes ...
Across the pond Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation ...
Viewpoints Gift cards or gifts you decide Argos for Business' managing director Danny Clenaghan explains how deciding between gift cards or tang ...
The big debate Question of loyalty Just how do you attract, retain and keep good employees loyal to your business? Loyalty experts give ...
Viewpoints New year, new job – what employers can do to retain key staff in 2013? P&MM's John Sylvester discusses the best methods of staf ...
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