Gifted To You, a leading B2B provider of unique gifts and experiences, announces the acquisition of UK-based Spa Gift Voucher provider, Lavish. Lav
Gifted To You, a leading B2B provider of unique gifts and experiences, announces the acquisition of UK-based Spa Gift Voucher provider, Lavish.
Lavish has been very successful in the consumer market since its launch ten years ago. The acquisition will see the spa gift voucher brand expand into the corporate market and become part of the Gifted To You range, with a particular focus on the incentive and reward space.
Lavish was launched in 2008 by Susi Pink offering consumers the chance to purchase a gift voucher for use at hundreds of top spas and salons across the UK.
Under the new ownership the spas and experiences offered through the Lavish gift voucher will be promoted to the business community, extending across UK & Ireland and ultimately into Europe. It will also be available as a package including physical gifts, comprising a gift box full of unique artisan beauty gifts combined with a Lavish voucher.
Wendy Carter, Managing Director of Gifted To You believes that the purchase of the business and the unique combination of relevant physical gifting alongside vouchers offering spa and salon experiences will help businesses looking to reward, motivate or inspire.
“Whatever the gifting need, experiences such as spa days and pampering sessions continue to grow in popularity. However, busy managers don’t always have the time to purchase experiences for each individual and a gift voucher on its own is not always the right gift.
Our acquisition of Lavish will allow us to offer spa experiences, combined with relevant physical gifts, such as our best-selling hampers and artisan beauty products. We believe we have the ultimate ‘all in one’ gifting solution for businesses looking for something special and unique.”
She continues; “We are delighted to have acquired a business that has an incredible range of spas on offer, and we predict that the Lavish gift card will become a key part of the Gifted To You B2B offering, but also continue to be a successful consumer product in its own right.
The acquisition feels like a natural extension of our gift portfolio and also the right move for the Lavish brand that builds on the great work from the last 10 years under Susi’s leadership.”
Former owner Suzi Pink said of the move: “The passion from the Gifted To You team in bringing spa experiences to the corporate world is incredibly encouraging. I know that this is the very best move for the Lavish business and I will be thrilled to see it go from strength to strength. Spa experiences are perfect for the corporate market and I really look forward to seeing savvy businesses start to treat their employees, affiliates and partners to a Lavish gift voucher or pamper box!”
The Gifted To You team are also keen to speak spa owners, hoteliers and beauty treatment providers who would like to be part of the revamped directory of trusted suppliers.
Wendy Carter added “We are very interested in speaking to new venues who are keen to reach business visitors and attracting corporate bookings. The team we have in place will be focused on ensuring all the spas and experiences are appropriate for the businesses who purchase from us.
The business will continue to operate under the brand name of Lavish for consumer and business purchases directly on site at www.lavish.co.uk
Lavish gift cards are available to purchase from GiftedToYou.co.uk. A range of pamper gift boxes will be launched imminently.