Performance improvement specialist Avinity has announced they have launched a B2B ecommerce storefront for Goldsmiths, the UK's largest quality jewell
Performance improvement specialist Avinity has announced they have launched a B2B ecommerce storefront for Goldsmiths, the UK’s largest quality jeweller; which will simply and easily extend access to Goldsmiths gift card solutions, globally.
Businesses can now buy Goldsmiths gift cards – in digital or physical form – from a Goldsmiths’ – branded website, managed by Avinity; to reward, recognise, incentivise and motivate their employees, partners and customers.
With B2B currently accounting for around 62% of the gift card market in the UK, and increasing by 4.8% in 2016 alone, Goldsmiths’ exclusive partnership with Avinity is timely, enabling it to maximise the potential of this growth trend without using internal resources.
Avinity’s end-to-end solution capitalises on its loyalty and rewards, product supply and web development experience which has resulted in deep understanding of all corporate channels and fulfilment processes and procedures.
‘We are proud to have been entrusted by Goldsmiths with such an important role in what is an increasingly significant area of business growth,’ says Avinity CEO Rupert Poulson. ‘We believe this owes much to our approach, which is to view every element of our solution from the retailer’s perspective and to act in their best interests.
‘This exciting collaboration will allow Goldsmiths to reach new audiences, build loyalty and increase brand awareness around the world. For Avinity, it further strengthens our rewards supply offer, moving us closer to being able to provide a complete solution for the supply of products, gift cards and gift codes on a global basis.’
See more at Avinity.com