Google For Jobs is coming. The king of the internet giant has turned it's attention to AI and is rolling out a new job search function - Google For Jo
Google For Jobs is coming. The king of the internet giant has turned it’s attention to AI and is rolling out a new job search function – Google For Jobs, that allows users to search with pinpoint precision for roles in their locality from their browser. It’s in the USA and coming to the UK soon and it will most definitely change how you recruit and even retain employees. As a HR pro or business leader, what do you need to know?
- Blocking job boards will definitely be so 2015
Still blocking job boards and preventing employees from looking? No more. Nevermind the fact they are doing it on their smartphones, Google for jobs allows people to look directly in their Google browser. They can even set up alerts.
2. Prepare for awareness of the market
Prepare for candidates to become a lot more confident. Whilst logging onto a job portal or board is okay, it takes a certain ‘looking’ mindset. The people visiting will be pretty disengaged to actively set up a profile, or even start browsing. Google makes looking for a new role a few clicks away. CEO Sundar Pichai has said he hopes Google’s new job search function will ‘surface new opportunities for job seekers who often don’t know there’s a job opening “right next door.”
3. Get great reach for your ads – if you’re in the right places
Google for jobs pulls data from sites such as LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder, Glassdoor and Facebook so it makes sense for you to pivot your strategy to get in there
4. You need to get good at headlines
Just as your PPC and SEO experts in marketing will tell you, it’s all about the title. Sanity check your adverts for excitement and get your job roles standardised. Start to think about voice instead of typed search too – what would people ask to see – an office manager job in Derby, or a Specialist in Office Relations and Support Vacancy in Long Eaton? Same role, different appeal.
5. Ask for reviews NOW
For many jobs, you’ll also see review and ratings of the employer from trusted sites, right alongside the job description, and if you’re signed in, for some jobs you’ll even see how long it would take to commute to the job from home. It’s time to up your game if you’ve been letting review sites run wild and free!
6. You need to do some tech tinkering
According to Google, companies that update their own sitemaps with structured data will also have their job postings automatically pulled in by Google. That means you need to ensure that Googlebot can crawl your job posting web pages (not protected by a robots.txt file or robots meta tag), ensure that your host load settings allow for frequent crawls, add job listing structured data to your web page, test and preview your structured data and keep Google informed by submitting sitemaps. It’s all best practice in web world but now it can directly affect you.
7. No more set and forget
Users can then click on results to get more information, and filter listings by criteria like location, employer, and the date of the listing. Date of listing is key – it means you need to be more in top of your job postsings than ever learning and refreshing your ads as you go to be top of the heap.
8. You need a better Careers page
Google says that ‘job seekers will have a new avenue to interact with your postings and click through to your site.’ This means your careers page need to showcase your ethos, mission, benefits and what life looks like with you. With hundreds of similar companies all in the same locality listing their hours of work, it’s never been so easy to compare like with like.
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