Across the pond Instant reward gives egift cards the edge Michael Fletcher from Giftango Corporation gives his insights into running successful programmes that incorporate instant egift cards. Participants in rewards programmes redeem points for billions of dollars of gift cards each year. The gift card has long been a leading reward in incentive and loyalty programmes. In the past 24 months, egift cards and digital gift cards have also been making their way into rewards catalogues. Many of the nation’s largest brands, including Amazon, JCPenney, Lowe’s, Nike, and Sears, were among the first to recognise the value of digital delivery and to launch digital gift card offerings. Today, more than 150 leading US brands offer digital gift cards that can be delivered to email or smartphone. Why egift? There is a lot to like about digital gift delivery: the elimination of plastic and shipping is good for the environment, digital cards allow retailers to include videos and provide an engaging customer experience, and cards stored on a smartphone are convenient to carry. However, the driving force behind egift offerings is consumer preference. When given the choice between plastic and digital delivery, more than 80% of consumers choose email delivery of a gift card. A Bank of America Merchant Services survey found that 60% of people who select email delivery cite ‘instant delivery’ as the primary reason for their choice. A person can redeem their points for an egift card and make a purchase with the gift card in a matter of minutes. A traditional plastic card being delivered through the mail can take days to arrive. Preference for digital is so strong that when rival brands are set side by side and only one has a digital delivery option, the brand with digital gains market share. Egift offerings are rapidly increasing, but with this rapid growth there are some important considerations when adding egifts to a rewards programme. Here are a few key things to look for: Verified delivery – In order to ensure a great experience for your participants, it’s important to ensure egifts are not getting stuck in SPAM filters or blocked by SMS. Understand how your partner confirms delivery to the intended recipient. In-store redemption – Most egift cards offered by leading retailers who have bricks and mortar locations can be redeemed in stores. If the egift can only be redeemed online, it is important that redemption options are communicated to the participant during the selection process. Printable and mobile – While redemption from mobile is growing, the majority of egift cards are accessed via email and printed as opposed to being displayed from a mobile. Egift cards that can be presented in both mobile and printable formats position the programme for the future and support the delivery methods that participants prefer. When managed correctly, your participants will be happy to see egift cards in their reward portfolio. Giftango powers digital gift card delivery for leading retail brands and incentive, loyalty and rewards programmes that deliver egifts in the US and Canada. Latest across the pond Cultural considerations for global motivation success Michelle M. Smith, CPIM, CRP, Vice President, Business Development at O.C. Tanner Share Humility: the key to effective leadership Humility may be a virtue, but itâs also a competitive advantage. Michelle M. Smith, CPIM, CRP, Vice President, Business Development â O.C. Tanner Share The Secrets & Benefits of a Motivational focus In which kinds of situations are you most effective? What factors strengthen— or undermine—your motivation? People⦠Share Leaders should only have one face Article written by Michelle M. Smith, CPIM, CRP Vice President, Business Development – O. C. Tanner I love optical⦠Share Digital vs plastic gifting With the rapid growth of digital gift cards delivered to email and smartphones, and the growing buzz around mobile⦠Share Mobile gifting in the age of the app Michael Fletcher, SVP Sales and Marketing, Giftango Corporation, on how to create a mobile strategy that works for⦠Share Behind the scenes with social media Cleaning up the house before throwing the party, by Michael Fletcher, SVP Sales and Marketing, Giftango Corporation Share Instant reward gives egift cards the edge Michael Fletcher from Giftango Corporation gives his insights into running successful programmes that incorporate instant egift cards. Share Think about giving to those who âlikeâ you! Michael Fletcher, CMO at Giftango Corporation, discusses the growing use of social media in consumer gifting. Share Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation, offers his tips on engaging customers with digital rewards via social media. Share Post navigation Mind the gap – rewarding appropriately at work
Instant reward gives egift cards the edge Michael Fletcher from Giftango Corporation gives his insights into running successful programmes that incorporate instant egift cards. Participants in rewards programmes redeem points for billions of dollars of gift cards each year. The gift card has long been a leading reward in incentive and loyalty programmes. In the past 24 months, egift cards and digital gift cards have also been making their way into rewards catalogues. Many of the nation’s largest brands, including Amazon, JCPenney, Lowe’s, Nike, and Sears, were among the first to recognise the value of digital delivery and to launch digital gift card offerings. Today, more than 150 leading US brands offer digital gift cards that can be delivered to email or smartphone. Why egift? There is a lot to like about digital gift delivery: the elimination of plastic and shipping is good for the environment, digital cards allow retailers to include videos and provide an engaging customer experience, and cards stored on a smartphone are convenient to carry. However, the driving force behind egift offerings is consumer preference. When given the choice between plastic and digital delivery, more than 80% of consumers choose email delivery of a gift card. A Bank of America Merchant Services survey found that 60% of people who select email delivery cite ‘instant delivery’ as the primary reason for their choice. A person can redeem their points for an egift card and make a purchase with the gift card in a matter of minutes. A traditional plastic card being delivered through the mail can take days to arrive. Preference for digital is so strong that when rival brands are set side by side and only one has a digital delivery option, the brand with digital gains market share. Egift offerings are rapidly increasing, but with this rapid growth there are some important considerations when adding egifts to a rewards programme. Here are a few key things to look for: Verified delivery – In order to ensure a great experience for your participants, it’s important to ensure egifts are not getting stuck in SPAM filters or blocked by SMS. Understand how your partner confirms delivery to the intended recipient. In-store redemption – Most egift cards offered by leading retailers who have bricks and mortar locations can be redeemed in stores. If the egift can only be redeemed online, it is important that redemption options are communicated to the participant during the selection process. Printable and mobile – While redemption from mobile is growing, the majority of egift cards are accessed via email and printed as opposed to being displayed from a mobile. Egift cards that can be presented in both mobile and printable formats position the programme for the future and support the delivery methods that participants prefer. When managed correctly, your participants will be happy to see egift cards in their reward portfolio. Giftango powers digital gift card delivery for leading retail brands and incentive, loyalty and rewards programmes that deliver egifts in the US and Canada.
Cultural considerations for global motivation success Michelle M. Smith, CPIM, CRP, Vice President, Business Development at O.C. Tanner Share
Humility: the key to effective leadership Humility may be a virtue, but itâs also a competitive advantage. Michelle M. Smith, CPIM, CRP, Vice President, Business Development â O.C. Tanner Share
The Secrets & Benefits of a Motivational focus In which kinds of situations are you most effective? What factors strengthen— or undermine—your motivation? People⦠Share
Leaders should only have one face Article written by Michelle M. Smith, CPIM, CRP Vice President, Business Development – O. C. Tanner I love optical⦠Share
Digital vs plastic gifting With the rapid growth of digital gift cards delivered to email and smartphones, and the growing buzz around mobile⦠Share
Mobile gifting in the age of the app Michael Fletcher, SVP Sales and Marketing, Giftango Corporation, on how to create a mobile strategy that works for⦠Share
Behind the scenes with social media Cleaning up the house before throwing the party, by Michael Fletcher, SVP Sales and Marketing, Giftango Corporation Share
Instant reward gives egift cards the edge Michael Fletcher from Giftango Corporation gives his insights into running successful programmes that incorporate instant egift cards. Share
Think about giving to those who âlikeâ you! Michael Fletcher, CMO at Giftango Corporation, discusses the growing use of social media in consumer gifting. Share
Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation, offers his tips on engaging customers with digital rewards via social media. Share
