Virgin Experience Days has launched its Christmas campaign on social media today (6th November). The video-led campaign was created on a budget of
Virgin Experience Days has launched its Christmas campaign on social media today (6th November).
The video-led campaign was created on a budget of just £6,000 by the experience gift retailer’s in-house marketing team. Instead of releasing one main advert, the team created a series of four short films focusing on annual festive situations and stresses, celebrating typical Christmas quirks.
The campaign has been devised with the gift retailer’s extensive collection of experiences at the heart of it. With so many different experiences appealing to different customers, Virgin Experience Days wanted to deliver optimally to each audience using multiple ads, broken down to different end points, video lengths and edits. By targeting sequentially, the team built a campaign with a cumulative effect. The campaign will run across digital and social channels.
Liam Howard Jones, Head of Marketing, said: “Experiences Make Christmas was developed to highlight experience gifts this Christmas. People don’t want more stuff they already have or don’t need. We celebrate the opportunities that come with experience gifts, from taking time out together, braving a challenge or learning a new skill.”
The films feature typical festive scenarios, from the Christmas lover who sticks the Michael Buble album on in September, to the stress of choosing a gift for someone who has everything, or being prepared for the unexpected guest.
The series of films can be viewed here: https://www.virginexperiencedays.co.uk/experiencesmakechristmas