NEWS: 66% of companies offer incentives | Incentive & Motivation

From free gourmet food and bring in your pet day, to napping pods and haircuts on site; companies like Google offer a variety of incentives and benefits to employees. Unsurprisingly, Google hold a rating of 4.4/5 on Glassdoor, with 92% of its employees stating that they would recommend the company to a friend.

Many organisations struggle with attracting and retaining suitable staff. With the nature of today’s competitive job market, companies have to pull out all the stops in order to attract the highest calibre candidates.

Reboot online marketing conducted a survey of 1,200 marketing professionals on the benefits they are being offered at work and what their top 3 work benefits would be, if they could choose:

Of those surveyed, 66% stated their company offers some form of benefits/ incentives.
70% of employees say it makes a difference to their motivation at work, and job retention.
25% would take one job over another because it offers more/ better incentives.
The most popular benefits were related to job progression and flexible hours, with the provision of training wanted by 60% of respondents, followed by flexi-time (58%) and more holiday allowance (55%).

A wide range of unconventional incentives are being increasingly offered: the scrapping of work hours was offered to a meagre 1%, however flexi-time was reportedly offered to 16% respondents, 4% are provided health care on site, 3% are allowed time off for volunteering, 15% are provided a staff holiday, 10% are offered adrenaline fuelled activities and 5% offer unlimited alcohol on Friday’s.

Shai, Managing Director of Reboot Online comments:

“I think it’s important to offer incentives and benefits to employees to show them you appreciate their work. I like to keep my staff on their toes; maintaining the thirst to learn and achieve, while ensuring there is never a dull moment. I take my staff boxing training with an ex-European champion every Friday, even giving them the chance to “hit the boss”, which has proven popular! I recently organised a competition; the prize being a flying lesson. I noticed the difference it made with motivation levels and when meeting targets.”