Nitecrest & Reward Cloud enter into joint venture – Nitecrest Digital Ltd

Nitecrest & Reward Cloud enter into joint venture – Nitecrest Digital Ltd

Nitecrest, a card manufacturer and award winning technologist along with Reward Cloud, provider of real-time gift and reward codes technology,

Nitecrest, a card manufacturer and award winning technologist along with Reward Cloud, provider of real-time gift and reward codes technology, are thrilled to announce they have founded a new company, Nitecrest Digital Ltd.

Nitecrest Digital, will provide “a turn-key solution for businesses offering “on-line” B2C and B2B gifting from one platform.” This will essentially be an extension of services beyond Nitecrest’s current online physical card and fulfilment offering. The platform utilises Reward Cloud’s pioneering digital gift and reward technology. This is seen as the perfect fit for Nitecrest’s 23 year established retail card customer base.

CEO of the new company, Leeroy Pye said of the business

“The decision to partner with Reward Cloud was simple, fast and necessary. The very evident gap and demand in the gift card market place for a provider who could deliver a ‘one-stop shop’, ultimately cemented the agreement. Nitecrest digital bridges the gap in our portfolio that clients are asking us for and allows both Reward Cloud and Nitecrest to deliver a full service model.  Partnering with Reward Cloud ensures we are able to deliver both digital and physical gift cards seamlessly from one platform. We have brought together market leaders in “on-line” digital and “on-line” physical gift cards to provide endless options and seamless connectivity for our customers.”

Gareth Gillatt, CEO Reward Cloud added;

“This partnership represents a new chapter for Reward Cloud and validates our work to date in both digital and B2B. Our new alliance with Nitecrest will bring together a unique blend of capabilities delivering exciting physical and digital B2C and B2B solutions. It certainly feels as though gift cards are experiencing a revolution right now and we’re proud to champion this dynamic industry. Outside of card processing, Nitecrest Digital, has something extraordinary to offer given its the first truly end to end service within the market.”

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