Leading digital gift card platform Reward Cloud has today unveiled a new name, logo, brand colours and positioning as part of an extensive rebranding
Leading digital gift card platform Reward Cloud has today unveiled a new name, logo, brand colours and positioning as part of an extensive rebranding initiative. The company will now be known as Tillo.
This rebranding follows a period of significant growth for Reward Cloud here in the UK and internationally, and for the gift card industry as a whole. The platform’s pioneering technology led a digital revolution across the market when the company launched in 2016, boosting investment and innovation whilst transforming the plastic gift card into a dynamic way to shop smarter. As Reward Cloud continued to open up new sales and distribution channels client demand grew, with 2018 seeing a massive 257% increase in transactions across the network.
This transformed retail landscape led the company to identify new potential growth areas and revaluate their brand vision going forward. Branding agency Koto were brought on board to help lead the rebranding exercise.
Commenting on the reasons behind the company’s decision to rebrand, Tillo Co-founder and CEO Gareth Gillatt said;
‘We’ve helped transform the gift card market, and how businesses think about branded currency. We want to continue to redefine what rewards and incentivisation mean today and in the future. Undertaking a rebrand at this point is key to further cementing our position as the industry’s technology pioneer, and we are excited about Tillo’s role in helping our partners succeed.’
Tillo will continue to power the future of branded currency, empowering retailers to use their currency in meaningful new ways through one easy to use world-class platform. The company aims to drive its international expansion forward in order to give retail partners access to a much larger audience. By continuing to focus on building the very best tools and standalone products the company also hopes to encourage new up and coming retailers to recognise the true value of branded currency, and its potential for their business.
Tillo’s new website will be launched in June, with more information available in the interim at www.hellotillo.com