Reward news: Gift card industry re-introduces record tokens for vinyl fans

Reward news: Gift card industry re-introduces record tokens for vinyl fans

In response to the growing demand for vinyl records, the gift card industry has announced the reintroduction of record tokens, a gifting option not se

In response to the growing demand for vinyl records, the gift card industry has announced the reintroduction of record tokens, a gifting option not seen for many years. The announcement was made today by the Entertainment Retailers Association (ERA) at the UK Gift Card & Voucher Association’s (UKGCVA) annual conference. This announcement marks yet another way the gift card industry has responded to changing demand from consumers.

From May this year, consumers will be able to buy and redeem record tokens from independent record shops across the UK.

From May this year, consumers will be able to buy and redeem record tokens from independent record shops across the UK. The move was the result of ERA’s partnership with UKGCVA member National Book Tokens to relaunch this product back into the market.

Record tokens will allow consumers the flexibility to purchase vinyl, CD and cassettes in-store or online. As a result, music lovers will have the opportunity to receive a tailored gift that appeals to their interests.

Recent data from the ERA shows that sales of vinyl records have risen 33.7 per cent year on year.

Recent data from the ERA shows that sales of vinyl records have risen 33.7 per cent year on year. This news highlights how the gift card industry has adapted its offering to suit the changing demands of consumers as vinyl continues to surge in popularity.

Gail Cohen, Director-General of UKGCVA, comments:

“The return of vinyl not only highlights the enduring appeal of records but also shows that the gift card industry is tuned in to what consumers want. Anyone who grew up with vinyl will remember the excitement of using a token to get the latest album, so it’s great to see that people are now enjoying this experience again.

An overarching theme of this year’s conference has been how the gift card and voucher industry is responding to the changing needs of consumers. It’s an exciting time to be a part of the industry and to be involved with the latest consumer trends, whether it’s the return of vinyl or something else. We cannot wait to see what comes next.”

Kim Bayley, CEO of Entertainment Retailers Association, comments:
“We are incredibly proud to be part of this relaunch. The continued popularity of vinyl has meant the independent music industry has never been better. Partnering with National Book Tokens to deliver this service to customers will help keep vinyl a popular choice for music lovers.”

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