If you’re interested in staff and partner motivation, and the ideal way to say thanks, then put down that order form for whatever you are considering and think about Gift Cards.

A study from InComm has shown that nearly nine in 10 customers have purchased two or more gift cards online or through mobile means annually, and a huge 94 percent intended to purchase two or more gift cards by online or mobile during the holiday season.

If you have millennials in your workforce, this could be the ideal gift. The study showed that 84 percent of respondents between 18-25 agreed they were likely to purchase at least one digital gift card this holiday season with a huge 90% saying they are more interested in purchasing digital gift cards now than they were two to three years ago.

Gift Cards have really moved with the times, and the digital transformation of delivery is making these of high interest for employers looking to reward without the concerns of the standard traditional gift. This is also of keen interest for global businesses who simply cannot afford the time or monetary expense of researching and shopping for localised gifts.

If you’re interested in gift cards for your global workforce, consider a delivery system that allows for eDelivery as well as an option to choose the retail card that resonates best with the recipient.
To keep the element of tradition alive, a festive card (you may opt out of Christmas terminology, depending on your own policies) with a gift card held within could prove to be a real motivator!