Employee Incentives News: Building a ‘Love Work’ Business

The CEO praises employees who cry at work. The President hams it up as Capt. Kirk in satirical company spoof videos. They both wear kilts – for no apparent reason – when speaking to mass audiences at major industry events. Oh, and they built a high-growth company, Anytime Fitness, to 3,500+ gyms on five continents in 15 years, topping $1B in system sales.

Ranked #1 on Entrepreneur’s prestigious Top Global Franchise list, Anytime Fitness is the fastest-growing gym franchise in the world, with more than 3,600 gyms serving nearly 3,000,000 members on five continents.

Now, the global gym’s co-founders, Chuck Runyon and Dave Mortensen, have released a book unveiling their secret, somewhat unusual, formula for success.

Love Work looks to help others build thriving workplace cultures and serves as a how-to manual for business leaders, managers and coaches seeking to create a high-performance team. For Runyon and Mortensen, “work” is meant to be a wonderful experience.
“The average person works 2,100 hours a year, so why not make work fun?” 

“Culture is the personality of your business. It has become highly scrutinized because in business, everyone wants to win, and will identify, study, and copy any behavior that gives them an extra edge to claim victory over opponents,” Runyon said. “In the last four decades, one thing has consistently risen to the top as a powerful competitive advantage across all industries: workplace culture. Love Work provides a roadmap for companies to make a major shift – to direct more energy toward enhancing culture, assembling and empowering the right team, and in the process grow their businesses to unimaginable new heights.”

“Culture is the top competitive advantage”

“Culture is the top competitive advantage. The key to creating a high-performance culture is achieving high employee engagement through the 4Ps,” Runyon added. “When your team members find fulfillment in their jobs at multiple levels, then they truly begin to Love Work.” These 4 P’s are a toolbox of skills under the brackets of People, Purpose, Profits, and Play.

Here’s how each area is decribed.

“People – How to really value people. A focus on individual development and coaching returns a highly engaged team member. Collaborative workforces will band people together to work toward common goals. Proper hiring, onboarding, and feedback will welcome the right people on the team and encourage them to stay.
Purpose – How to find purpose in yourself and your organization. Finding the right pathways to become clear about your purpose in life and ignite passion in others.
Profits –Know the numbers, how to invest in long-term strategies, how to stay curious about the business and industry in order to support the needs of a changing client base.
Play – The average person works 2,100 hours a year, so why not make work fun? There are various types of workplace play that wake up a disengaged workforce. And when employees are engaged, their productivity, creativity, service and collaboration significantly increases.”


About Anytime Fitness
Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient fitness options and friendly, personal service in well-maintained facilities which feature top-quality exercise equipment. Gyms are now open in all 50 states, Canada, Mexico, Australia, New Zealand, England, Scotland, The Republic of Ireland, Wales, Grand Cayman, Poland, the Netherlands, Spain, Qatar, India, Chile, Japan, Singapore, Malaysia, Hong Kong, China, Taiwan, Belgium, Italy, Sweden and the Philippines. All franchised gyms are individually owned and operated. Join one gym and use them all. For more information about Anytime Fitness and its franchise opportunities, please visit www.anytimefitness.com.

Incentive and Motivation offers the latest news in employee benefits, rewards, incentive programmes and recognition. Discover the best employee engagement platform, learn about communicating your incentives or the latest tech in the HR space. Popular posts: