Across the pond Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation, offers his tips on engaging customers with digital rewards via social media. New business models and promotions that leverage the features of digital gifting and the popularity of social networks are popping up with regularity. There is much to be gained from engaging with customers through social networks, and digital gifts are powerful. The concept of receiving a digital gift card that can be printed at home or displayed from a mobile at the time of redemption has reached mainstream adoption. There are a few things to consider when delivering digital rewards through social media: Make it viral Social media platforms enable us to display a gift card link that redirects the recipient and all their friends to two destination points, depending on who clicks the link. A digital gift card can be viewed by the recipient when they click the link, while any friend who clicks the link is redirected to a web page encouraging participation in a promotion. Once the friend signs up, the cycle begins again, now all of their friends see a link. Align rewards with your goal If your goal is to drive traffic into the store and user metrics aren’t important, a coupon code may be a good fit. Codes can be spread via social media, posted on blogs and sent via email and text. If your goal is to incent a specific behavior, i.e. ‘like’ us on Facebook, a unique code (a limited amount of value to be used once) is important. This is often accomplished with a digital gift card. Only the customers who participate can access to the benefit. User experience When delivering through social media, consumers may critique the offer within social media channels as well, so making sure you have a great user experience will pay dividends. Support redemption both online and in store Make digital offers mobile-friendly, and easy to read/redeem via a mobile Make the digital offer print friendly; maximise your branding opportunity on an A4 sheet of paper Provide clear user instructions Provide clear terms and conditions If the value expires, make that clear in the offer and on the digital gift Show the current card balance. Measurement/reporting You cannot manage what you do not measure. There is a great opportunity to learn about your consumer when they view your digital card: Who viewed the offers Leverage socio-demographic information through social networks What device did they view it from Where were they when they viewed the offer and how often did they view it Did they forward the offer What did they purchase Was there upspend, if so how much? It has been exciting to see all of the innovative ways that entrepreneurs are connecting with customers. Be creative and enjoy the journey. Giftango powers digital gift card delivery for leading retail brands and incentive, loyalty and rewards programmes that deliver e-gifts in the US and Canada. Latest across the pond Cultural considerations for global motivation success Michelle M. Smith, CPIM, CRP, Vice President, Business Development at O.C. Tanner Share Humility: the key to effective leadership Humility may be a virtue, but itâs also a competitive advantage. Michelle M. Smith, CPIM, CRP, Vice President, Business Development â O.C. Tanner Share The Secrets & Benefits of a Motivational focus In which kinds of situations are you most effective? What factors strengthen— or undermine—your motivation? People⦠Share Leaders should only have one face Article written by Michelle M. Smith, CPIM, CRP Vice President, Business Development – O. C. Tanner I love optical⦠Share Digital vs plastic gifting With the rapid growth of digital gift cards delivered to email and smartphones, and the growing buzz around mobile⦠Share Mobile gifting in the age of the app Michael Fletcher, SVP Sales and Marketing, Giftango Corporation, on how to create a mobile strategy that works for⦠Share Behind the scenes with social media Cleaning up the house before throwing the party, by Michael Fletcher, SVP Sales and Marketing, Giftango Corporation Share Instant reward gives egift cards the edge Michael Fletcher from Giftango Corporation gives his insights into running successful programmes that incorporate instant egift cards. Share Think about giving to those who âlikeâ you! Michael Fletcher, CMO at Giftango Corporation, discusses the growing use of social media in consumer gifting. Share Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation, offers his tips on engaging customers with digital rewards via social media. Share Post navigation What YouTube culture can teach you about customer loyalty
Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation, offers his tips on engaging customers with digital rewards via social media. New business models and promotions that leverage the features of digital gifting and the popularity of social networks are popping up with regularity. There is much to be gained from engaging with customers through social networks, and digital gifts are powerful. The concept of receiving a digital gift card that can be printed at home or displayed from a mobile at the time of redemption has reached mainstream adoption. There are a few things to consider when delivering digital rewards through social media: Make it viral Social media platforms enable us to display a gift card link that redirects the recipient and all their friends to two destination points, depending on who clicks the link. A digital gift card can be viewed by the recipient when they click the link, while any friend who clicks the link is redirected to a web page encouraging participation in a promotion. Once the friend signs up, the cycle begins again, now all of their friends see a link. Align rewards with your goal If your goal is to drive traffic into the store and user metrics aren’t important, a coupon code may be a good fit. Codes can be spread via social media, posted on blogs and sent via email and text. If your goal is to incent a specific behavior, i.e. ‘like’ us on Facebook, a unique code (a limited amount of value to be used once) is important. This is often accomplished with a digital gift card. Only the customers who participate can access to the benefit. User experience When delivering through social media, consumers may critique the offer within social media channels as well, so making sure you have a great user experience will pay dividends. Support redemption both online and in store Make digital offers mobile-friendly, and easy to read/redeem via a mobile Make the digital offer print friendly; maximise your branding opportunity on an A4 sheet of paper Provide clear user instructions Provide clear terms and conditions If the value expires, make that clear in the offer and on the digital gift Show the current card balance. Measurement/reporting You cannot manage what you do not measure. There is a great opportunity to learn about your consumer when they view your digital card: Who viewed the offers Leverage socio-demographic information through social networks What device did they view it from Where were they when they viewed the offer and how often did they view it Did they forward the offer What did they purchase Was there upspend, if so how much? It has been exciting to see all of the innovative ways that entrepreneurs are connecting with customers. Be creative and enjoy the journey. Giftango powers digital gift card delivery for leading retail brands and incentive, loyalty and rewards programmes that deliver e-gifts in the US and Canada.
Cultural considerations for global motivation success Michelle M. Smith, CPIM, CRP, Vice President, Business Development at O.C. Tanner Share
Humility: the key to effective leadership Humility may be a virtue, but itâs also a competitive advantage. Michelle M. Smith, CPIM, CRP, Vice President, Business Development â O.C. Tanner Share
The Secrets & Benefits of a Motivational focus In which kinds of situations are you most effective? What factors strengthen— or undermine—your motivation? People⦠Share
Leaders should only have one face Article written by Michelle M. Smith, CPIM, CRP Vice President, Business Development – O. C. Tanner I love optical⦠Share
Digital vs plastic gifting With the rapid growth of digital gift cards delivered to email and smartphones, and the growing buzz around mobile⦠Share
Mobile gifting in the age of the app Michael Fletcher, SVP Sales and Marketing, Giftango Corporation, on how to create a mobile strategy that works for⦠Share
Behind the scenes with social media Cleaning up the house before throwing the party, by Michael Fletcher, SVP Sales and Marketing, Giftango Corporation Share
Instant reward gives egift cards the edge Michael Fletcher from Giftango Corporation gives his insights into running successful programmes that incorporate instant egift cards. Share
Think about giving to those who âlikeâ you! Michael Fletcher, CMO at Giftango Corporation, discusses the growing use of social media in consumer gifting. Share
Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation, offers his tips on engaging customers with digital rewards via social media. Share
