Tesco has today announced a host of exciting improvements to Clubcard, the most rewarding loyalty scheme in the retail sector, making it even simpler and easier for customers and colleagues to use. The changes include the launch of a new, contactless Clubcard, which enables customers to simply tap at the checkout to add their points. The retailer has also made significant improvements to the Tesco Clubcard app. New customers can now use it to sign up to Clubcard straight away, while they shop in store. And existing customers can access their vouchers at the checkout, at the touch of a button. Chief Customer Officer Alessandra Bellini said; “Tesco Clubcard is one of the most uniquely helpful things we do and it’s our way of saying thank you to our customers for shopping with us. “We’ve listened to customers and we’re delighted to have made Clubcard even simpler and easier to use, introducing a brand new contactless card, an upgraded Clubcard app, and added to our list of partners too. “Clubcard is the most rewarding loyalty scheme in the sector and we’re looking forward to seeing how customers respond to the improvements.” As part of the changes, Tesco plans to add to the 400 strong range of Clubcard Reward Partners currently available to customers. Customers can benefit from up to four times the value of their vouchers with Tesco Clubcard Reward Partners, offering them even greater value for money. Customers can now increase the value of their vouchers from as little as 50p making Reward Partners even more accessible too. Hotels.com and Uber are the latest partners to join the scheme which already includes days out, weekend breaks, holidays and more. The retailer will also have 2,500 dedicated Clubcard Champions on hand across the country to help customers with any questions they might have about the changes. Post navigation Coffee loyalty schemes under scrutiny Sephora rocks the boat with loyalty programme changes