Across the pond Think about giving to those who âlikeâ you! Michael Fletcher, CMO at Giftango Corporation, discusses the growing use of social media in consumer gifting. Facebook claims 552 million people interacted with its site daily in June 2012. Twitter has 140 million active users according to its website. Regardless of whether a business has a social media strategy, its reputation and brand is considerably altered by tweets and posts made by customers and employees. Businesses are leveraging social media in creative ways to interact with customers and employees and it’s not limited to the marketing department. Gifts are being used as incentives and rewards, or as a way to say, “sorry, please visit us again”. Here are some of the creative ways gifts are being leveraged through social media and the benefits of gifting though social channels, with a focus on Facebook. Brands ‘like’ Facebook. Leading retailers have been on the hunt for Facebook likes for several years. Argos and New Look have a growing fan base on Facebook with 496,000 and 1.7 million likes respectively. Many retailers use incentives to encourage customers to like them – referred to as ‘fan gating’. Those who participate in the promotion gain access to a code or drawing entry once they click like. Fans that like the brand see brand messages in their news feed. A deeper connection. Facebook applications leverage ‘Connect’ functionality and retailers are beginning to catch on. The major difference between Connect and Like is that the owner of the application to which a user connects can access data about that user. The owner is also able to post to the user’s wall with a message specifically targeting that user. For example, if Jane connects to ABC application, the owner of ABC now knows Jane’s birthday and can post a birthday wish and gift to Jane’s wall. All of Jane’s friends see the birthday message, but instead of seeing the birthday gift when they click on the gift link, they are directed to ABC’s website. Issue resolution. Social media is a two-way street. Consumers and employees have a powerful forum to voice displeasure about a corporation. An industry focused on managing a brand’s reputation within social media has emerged, including companies like Freshdesk, Parature and Zendesk. Retailers are interacting in real time with consumers and have an opportunity to make things right very quickly. Retailers who deliver digital gift cards as part of their issue resolution process are now able to deliver those cards into a user’s social media account, leveraging the user’s forum of choice to provide a solution. Digital gifting via social media is a powerful tool, and there are already some corporates that are adopting social media into their reward programmes, with definite results. In the next issue, we’ll discuss to be aware of when preparing to deliver gifts through social media channels. Giftango powers digital gift card delivery for leading retail brands and incentive, loyalty and rewards programmes that deliver egifts in the US and Canada. Latest across the pond Cultural considerations for global motivation success Michelle M. Smith, CPIM, CRP, Vice President, Business Development at O.C. Tanner Share Humility: the key to effective leadership Humility may be a virtue, but itâs also a competitive advantage. Michelle M. Smith, CPIM, CRP, Vice President, Business Development â O.C. Tanner Share The Secrets & Benefits of a Motivational focus In which kinds of situations are you most effective? What factors strengthen— or undermine—your motivation? People⦠Share Leaders should only have one face Article written by Michelle M. Smith, CPIM, CRP Vice President, Business Development – O. C. Tanner I love optical⦠Share Digital vs plastic gifting With the rapid growth of digital gift cards delivered to email and smartphones, and the growing buzz around mobile⦠Share Mobile gifting in the age of the app Michael Fletcher, SVP Sales and Marketing, Giftango Corporation, on how to create a mobile strategy that works for⦠Share Behind the scenes with social media Cleaning up the house before throwing the party, by Michael Fletcher, SVP Sales and Marketing, Giftango Corporation Share Instant reward gives egift cards the edge Michael Fletcher from Giftango Corporation gives his insights into running successful programmes that incorporate instant egift cards. Share Think about giving to those who âlikeâ you! Michael Fletcher, CMO at Giftango Corporation, discusses the growing use of social media in consumer gifting. Share Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation, offers his tips on engaging customers with digital rewards via social media. Share Post navigation Flexible working will be the most wanted employee benefit by 2025
Think about giving to those who âlikeâ you! Michael Fletcher, CMO at Giftango Corporation, discusses the growing use of social media in consumer gifting. Facebook claims 552 million people interacted with its site daily in June 2012. Twitter has 140 million active users according to its website. Regardless of whether a business has a social media strategy, its reputation and brand is considerably altered by tweets and posts made by customers and employees. Businesses are leveraging social media in creative ways to interact with customers and employees and it’s not limited to the marketing department. Gifts are being used as incentives and rewards, or as a way to say, “sorry, please visit us again”. Here are some of the creative ways gifts are being leveraged through social media and the benefits of gifting though social channels, with a focus on Facebook. Brands ‘like’ Facebook. Leading retailers have been on the hunt for Facebook likes for several years. Argos and New Look have a growing fan base on Facebook with 496,000 and 1.7 million likes respectively. Many retailers use incentives to encourage customers to like them – referred to as ‘fan gating’. Those who participate in the promotion gain access to a code or drawing entry once they click like. Fans that like the brand see brand messages in their news feed. A deeper connection. Facebook applications leverage ‘Connect’ functionality and retailers are beginning to catch on. The major difference between Connect and Like is that the owner of the application to which a user connects can access data about that user. The owner is also able to post to the user’s wall with a message specifically targeting that user. For example, if Jane connects to ABC application, the owner of ABC now knows Jane’s birthday and can post a birthday wish and gift to Jane’s wall. All of Jane’s friends see the birthday message, but instead of seeing the birthday gift when they click on the gift link, they are directed to ABC’s website. Issue resolution. Social media is a two-way street. Consumers and employees have a powerful forum to voice displeasure about a corporation. An industry focused on managing a brand’s reputation within social media has emerged, including companies like Freshdesk, Parature and Zendesk. Retailers are interacting in real time with consumers and have an opportunity to make things right very quickly. Retailers who deliver digital gift cards as part of their issue resolution process are now able to deliver those cards into a user’s social media account, leveraging the user’s forum of choice to provide a solution. Digital gifting via social media is a powerful tool, and there are already some corporates that are adopting social media into their reward programmes, with definite results. In the next issue, we’ll discuss to be aware of when preparing to deliver gifts through social media channels. Giftango powers digital gift card delivery for leading retail brands and incentive, loyalty and rewards programmes that deliver egifts in the US and Canada.
Cultural considerations for global motivation success Michelle M. Smith, CPIM, CRP, Vice President, Business Development at O.C. Tanner Share
Humility: the key to effective leadership Humility may be a virtue, but itâs also a competitive advantage. Michelle M. Smith, CPIM, CRP, Vice President, Business Development â O.C. Tanner Share
The Secrets & Benefits of a Motivational focus In which kinds of situations are you most effective? What factors strengthen— or undermine—your motivation? People⦠Share
Leaders should only have one face Article written by Michelle M. Smith, CPIM, CRP Vice President, Business Development – O. C. Tanner I love optical⦠Share
Digital vs plastic gifting With the rapid growth of digital gift cards delivered to email and smartphones, and the growing buzz around mobile⦠Share
Mobile gifting in the age of the app Michael Fletcher, SVP Sales and Marketing, Giftango Corporation, on how to create a mobile strategy that works for⦠Share
Behind the scenes with social media Cleaning up the house before throwing the party, by Michael Fletcher, SVP Sales and Marketing, Giftango Corporation Share
Instant reward gives egift cards the edge Michael Fletcher from Giftango Corporation gives his insights into running successful programmes that incorporate instant egift cards. Share
Think about giving to those who âlikeâ you! Michael Fletcher, CMO at Giftango Corporation, discusses the growing use of social media in consumer gifting. Share
Social media + digital gifting = a new level of customer engagement Michael Fletcher, CMO at Giftango Corporation, offers his tips on engaging customers with digital rewards via social media. Share