Virgin Experience Days launch Christmas Campaign


Virgin Experience Days launched its Christmas 2015 campaign on social media today (1st November), featuring hapless young robin, Ralph, who hasn’t yet learnt to fly.
The simple story introduces best friends Ruby and Ralph and the tale of calamitous Ralph who is desperate to learn how to fly.

Chris Smith, Virgin Experience Days marketing director, said: “The Ruby and Ralph campaign was devised and created by our talented in house creative and digital team.

“It’s a tale of friendship, following Ruby’s determination to find a way to help her friend. It’s about the joy of anticipation, as she waits to share her surprise on Christmas Day.

“Nothing is nicer than anticipating something wonderful and the story highlights the excitement of giving an experience gift. Planning to doing something different is all part of the experience, and why experiences make us happier than material gifts.”

The campaign will run on YouTube, Twitter @virginexp and Facebook/virginexperiencedays. The short film is hosted on the Virgin Experience Days YouTube channel and can be viewed here Ends

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