Why are HR professionals on TikTok?
The HR profession is one that is often behind the times when it comes to technology. However, in recent years, we have seen a shift as more and more HR professionals are turning to newer technologies like TikTok to connect with their employees. What is driving this trend? Let’s take a look!
TikTok searches for HR professionals have increased by 400% in the past year (source: Google Trends). This is likely due to a combination of factors, including the pandemic and the rise of new generations in the workforce.
The pandemic has forced many organisations to re-think the way they operate. With so many employees working remotely, HR professionals have had to find new ways to connect with them. TikTok provides a unique way to show a lighter side of a business, with a unique way for HR professionals to reach out to their employees and provide them with valuable content.
There are a few reasons why HR professionals are turning to TikTok. First, the platform is extremely popular with millennials and Gen Z, who make up a large portion of the workforce. This means that by being on TikTok, HR professionals can reach out to this demographic and connect with them in a way that they are comfortable with.
Another reason HR professionals are using TikTok is because it is a great way to build employer brand awareness. By creating fun and engaging content, HR professionals can show potential employees that their company is a great place to work. This can help attract top talent to the company.
TikTok users are also more likely to engage with content that is creative and unique. This presents an opportunity for HR professionals to stand out from the competition and show off their company’s culture in a way that is authentic and engaging.
There’s another side to HR content on TikTok too – the rise of making fun of the profession and some of the common complaints. A trending video was posted recently of an HR professional “shooting down” some of the most common questions and concerns that employees have. It’s a funny way to take a jab at the profession, but it also shows that HR professionals are taking notice of what their employees are saying and some of the cliches of the role.
The most popular video creator in HR is TikTok user @itsmeshailin, who has over 700,000 followers. She videos herself giving advice to HR professionals and employees on a variety of topics, from how to deal with difficult conversations to the best way to ask for a raise.
Is this a great way for people to understand HR?
It could be. TikTok is being used as a search engine. Stats show that users are more likely to watch a video on TikTok than they are to read an article. This means that HR professionals who create videos on the platform have the opportunity to reach a large number of people and educate them about what HR is really all about.
Is there a way to make TikToks private for just your business?
Yes! TikTok offers a Business Account, which allows businesses to create and post content that is only visible to other business accounts. This is a great way for HR professionals to connect with other HR professionals and share best practices.
Finally, TikTok is a great tool for training and development. HR professionals can use the platform to create short, informative videos on topics like company policies or onboarding processes. This can help employees learn about the company in a way that is both fun and easy to digest.
Hilton Hotels use TikTok to show off their employer brand and to recruit new employees. They have even created a challenge called the “Hilton Challenge” that encourages people to apply for jobs at the company.
Zappos use their HR team ‘s TikTok account to show off their company culture and to educate employees on topics like customer service.
TikTok is a powerful tool that HR professionals can use to connect with their employees and build their employer brand. With so many benefits, it’s no wonder that this trend is on the rise!
Meanwhile Hubspot has banned their employees from using TikTok on company devices.
Why?
The reason given was that the app collects a lot of data on its users and that there is a potential for that data to be shared. Hubspot is not alone in this thinking – a number of other companies have also banned TikTok from their devices for similar reasons.
TikTok is a great way to connect with employees and potential employees. However, businesses need to be aware of the platform’s Community Guidelines, which prohibit content that is discriminatory, harassing, or violent.
HR professionals who are looking to connect with their employees on TikTok should consider creating content that is educational, informative, and entertaining. By following the Community Guidelines, they can ensure that their content is appropriate and respectful.
