The Maldives has announced plans for "Maldives Border Miles," a kind of loyalty program that rewards travelers for frequent visits to the small island
The Maldives has announced plans for “Maldives Border Miles,” a kind of loyalty program that rewards travelers for frequent visits to the small island nation in South Asia, as travel blogger Gilbert Ott of God Save the Points reports.
Spearheaded by Maldives Immigration along with the Ministry of Tourism, the program is set to launch on December 1, 2020, according to a press release from the country’s immigration department.
Maldives Border Miles is a three-tiered loyalty program focused on tourism promotion. Tourists enrolled to this program will earn points for each border crossing. Additional points are rewarded for the visits on special occasions. Once the tourist reaches to a tally of a specific amount of points, privileges are rewarded with amazing benefits. As they move up the tiers, privileges are enhanced, and benefits are made exclusive.
This program will be officially implemented on 1st December 2020 and is believed to take the tourism sector of Maldives to peak in the foreseeable future.