PepsiCo, a global leader in the food and beverage industry, has partnered with nudge, a global, impartial financial education provider, to improve the financial wellbeing of its 280,000 employees across 59 countries. The program aims to address financial stress and promote long-term financial wellbeing for PepsiCo’s global workforce.

Recognizing the increasing need for financial literacy, especially amid global economic challenges, PepsiCo launched its innovative “Healthy Money” program in collaboration with nudge. The program provides impartial, personalized financial education tailored to local contexts, ensuring total workforce inclusion for PepsiCo employees and their families.

Key achievements of the program so far include

  • 280,000 employees now have access to impartial financial education across 59 countries.
  • 94% of PepsiCo’s workforce currently benefit from localized financial education, a figure projected to reach 98% by the end of H1 2025.
  • 77% of engaged employees have interacted with the nudge platform more than three times since its launch in October 2023.
  • 26% of employees who engaged with the National 401(k) Day reward nudge made deferral percentage changes.

Identifying the challenge

With ‘money management’ identified as a key concern affecting its employees worldwide, PepsiCo set out to address this by launching a global program to support financial wellbeing, ensuring it is accessible to employees wherever they are. Guided by its vision to create long-term financial fitness, the company aims to reduce stress, enhance financial literacy, and support broader DE&I goals through personalized education that benefits employees, their families, and communities.

Creating the solution

Together with PepsiCo, nudge developed the ‘Healthy Money’ program to provide a globally consistent financial wellbeing strategy. The program is delivered through an omni-channel approach, featuring digital tools, customized content, and local-language resources. Highlights include:

  • A dedicated online portal accessible via QR codes, ensuring inclusivity for frontline workers.
  • Multilingual capabilities, including Spanish-language support for U.S. employees.
  • Incentives, such as gift cards and prize sweepstakes, to encourage participation.

Looking ahead

Tim Perkins, Co-founder and CEO at nudge, addresses the increasing need of financial wellbeing in the workplace: “As we continue to witness a growing need for improved financial literacy driven by external factors such as inflation and economic uncertainty, businesses must recognize the significant impact that poor financial wellbeing can have on their employees.”

Perkins adds: “While launching a program such as this on a global scale may seem challenging and resource-intensive, our experience in delivering global programs makes it possible. We hope this story of how Pepsico prioritized the financial wellbeing of their people inspires other global organizations, highlighting how personalized, localized solutions can drive meaningful change and improve employee wellbeing.”

With plans to expand access and refine localized education, PepsiCo continues to demonstrate its commitment to employee wellbeing.