18-24 year olds not rewarded at work | Incentive & Motivation


18-24 year olds not rewarded at work

Almost half of 18-24 year olds have not received a reward from their employer in the last 12months 

• 42% of 18-24 year olds did not receive a reward in 2015, making them one of the least rewarded age groups in the UK
• 25-34 year olds were the most rewarded age group in 2015
• London top rewarding region (71% of employees received a reward in 2015)
• Scotland and East Anglia least rewarding regions (43% of employees did not receive a reward in 2015)
• Rewards do motivate: 82% of employees who were motivated last year received some form recognition for a job well done
• Rewards do not instantly engage disengaged staff, but make engaged employees feel valued and motivated

New research shows almost half (42%) of 18-24 year olds did not receive a reward from their employer for hard-work last year, resulting in being one of the least rewarded age groups in the workplace in 2015:

Most rewarded age group                 25-34 year olds (23% not rewarded)
                                                                35-44 year olds (31% not rewarded)
                                                                45-54 year olds (36% not rewarded)
                                                                18-24 year olds (42% not rewarded)
Least rewarded age group                 55+ year olds     (48% not rewarded)

The new research revealed in ‘The Rewards Report’, commissioned by incentive and reward experts Red Letter Days For Business, was conducted to analyse how, what, and why rewards were given in the workplace to predict future trends and understand the impact employee recognition had on motivation, productivity and engagement levels in the UK last year.

Bill Alexander, CEO at Red Letter Days For Business says: “There’s always going to be a small percentage of each age group that does not receive a reward from their employer due to various reasons, such as staff members not performing. However, as soon as this percentage reaches above 30% alarm bells start ringing. The statistics show it’s more likely the employer is not recognising their workforce for a job well done, rather than the employee is not doing good job.

“Organisations nurturing and investing in young talent should be even more vigilant at recognising staff to retain them within the business. If your business isn’t making these employees feel valued, they’ll likely take their talent to your competitor who has a programme in place to show their appreciation.”

London came out on top as the most rewarding region in the country with 71% of employees from the city saying ‘yes’ they were rewarded in 2015. Scotland and East Anglia both hold the bottom position as the least rewarding regions with 43% of staff saying ‘no’ they didn’t receive some form of recognition last year.

How rewards impact motivation and engagement in the workplace

‘The Rewards Report’ reveals staff who are recognised for their work are much more likely to be motivated:

• 82% of employees who said ‘yes’ I felt motivated in 2015, received some form of reward or recognition for a job well done
• 69% of staff who said ‘no’ they didn’t feel motivated in 2015, did not receive some form of reward or recognition for a job well done
“It will always be difficult to determine whether rewards engage staff because highly engaged employees are more likely to work harder and therefore receive rewards,” says Bill Alexander.

When rewarded employees were asked how the recognition made them feel 38% said ‘valued’ and 26% said ‘motivated’ – however, 16% said ‘nothing’.

“Interestingly, the employees who said they felt ‘nothing’ when they received a reward also said they were disengaged at work. In comparison, the staff who said rewards made them feel ‘valued’ and ‘motivated’ most of these people had high levels of engagement. It shows us that dangling carrots in front of disengaged staff is not going to instantly make them engaged. Rewards should be used to maintain engagement, not engage people in the first place,” continues Bill Alexander.

Most effective rewards

Finally, the burning question from many HR departments is what rewards will have the biggest positive impact. ‘The Rewards Report’ reveals the top five rewards highly engaged employees received in 2015 were:

1. Cash bonus (30%)
2. Regular verbal thank you from a manager (24%)
3. A meal out/night out on the company (23%)
4. Voucher to spend on themselves (18%)
5. Overtime pay (17%) & training to help at work (17%)

“Apart from cash bonus and overtime pay, all of these rewards will create memories with employees and will no doubt hold some meaning. It shows a regular thank you from a manager is an effective tool to keep staff engaged and driven too. Businesses can get caught up in budget constraints which stops them launching recognition programmes, however we must realise that a thank you is free – and something every employer can launch tomorrow,” finishes Bill Alexander.

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