Appreciate Business Services picked up Best Channel Partner Programme at the 2021 Incentive Awards for their work on Brakes’ Help for Hospitality campaign


Appreciate Business Services have been crowned winner of the Best Channel Partner Programme at the 2021 Incentive Awards for their work on Brakes’ Help for Hospitality campaign.

The annual event, held this week at One Moorgate Place, London, recognises excellence in the reward, incentive, and loyalty industry.

Appreciate were celebrated alongside client Brakes, the noted food and drink supplier, for their exceptional work on Brakes’ Help for Hospitality campaign.

The programme generated a major boost to sales and customer engagement for Brakes after the disruption and challenging impact to the hospitality industry of 2020/21’s national restrictions.

By offering Brakes customers a blend of discounts, cash-back, charitable opportunities and Love2shop rewards, the programme enabled a return to confidence in what is a vital sector of the UK economy.

Appreciate’s Engagement Services division provided technical, creative, and software support for the campaign. This involved building three separate but interdependent microsites for the promotion, and providing the software to deliver cashback and rewards to Brakes customers.

The promotion, which ran from April to August 2021, delivered exceptional growth for Brakes with 7.5% of sales coming from new categories and products.

Additionally, 20% of Brakes customers engaged in the Help for Hospitality scheme generated more than 60% of Brakes’ sales revenue during the promoted period.

Frank Creighton, Director of Business Development at Appreciate, said: “I’d like to congratulate the Appreciate Engagement Services division for a well-deserved win and for being recognised for their outstanding work on this campaign. The Help for Hospitality programme was a phenomenal incentive and we’re extremely proud of the work we did to deliver its success.”

Adam Haywood, Head of Commercial Marketing at Brakes, added: “The Appreciate team did a phenomenal job with the Help for Hospitality campaign and we’re incredibly proud to see that valuable work recognised by the Incentive Awards. I’d like to congratulate both our team here at Brakes and thank Appreciate for all their support.”

For more information