The benefits of personalised rewards

Rewarding your staff is a sure-fire way to improve motivation, morale and emphasise that you appreciate the effort your various teams put into their work.

The choice of reward can vary from business to business and can be tied into specific rewards schemes or seasonal sales incentives.

This tends to mean that rewards are predefined to suit a business or particular theme. However, companies such as Corporate Rewards who provide rewards and staff incentives, have identified that personalising rewards for staff can have a number of benefits.

Help staff feel more valued

Personalising a reward means the reward is something more individually suited a staff member. Providing a reward almost catered to a specific person helps staff to feel like they are understood and valued on a much more personal level by their employer.

Instead of a reward that everyone receives, providing a reward that appeals directly to the individual can help them to feel like their company sees them as more than just an employee and acknowledges their individual needs and interests.

This can have a huge impact on performance, helping your employees to feel like a valuable and integral part of your business. In turn this can help provide a huge boost to staff morale, retention and performance as staff strive to maintain the level of work that saw them rewarded in a way that really resonated with them.

Making staff feel valued and rewarding performance can have an effect on other staff members too. They see the rewards being given to high performing staff and can be motivated to try and follow their example and assess their own performance. In turn this can have a huge positive effect on the efficiency and performance of staff across your business.

Cater to specific interests

Specific rewards are a great way to tie an incentive or reward scheme together, however the difficulty is that the reward isn’t always going to be applicable or of interest to all of your employees.

For example, providing tickets to football matches as rewards to your top performing sales staff. You might have several members of your team who are either not interested by football, or maybe don’t like sport in general.

This can make it difficult for those staff to feel engaged and motivated by the goals you are trying to achieve and reward.

At the same time trying to mitigate this with a more generic reward such as vouchers can also struggle to engage staff. The reward isn’t necessarily exciting or interesting. While it does provide a reward that staff could potentially spend on whatever they want a voucher isn’t as interesting or as tangible as a more personalised reward or a level of choice about what their reward could be.

Providing rewards that cater to individuals is a way to get around this. A broad selection of potential rewards means you are more likely to interest and engage a greater number of staff. You want your sales teams to be excited and motivated by the rewards on offer, they need to be able to gravitate towards something they want and see it as a goal to work towards.

This could be a range of different prizes, from small weekly rewards to larger prizes for overall winners at the end of a sales incentive for example. This sense of variety can make incentives much more effective as more of your staff are engaged and competing for the opportunity to claim specific rewards.

Provide variety and hold interest

By providing a number of different reward options across a variety of interests, from tech, to experiences to high street vouchers, you can make sure that all of your staff can be excited by the possibility of earning a reward.

This really helps you to hold their interest throughout a sales incentive for example, especially if you have staff with a specific reward in mind that they really want to win.

Accomplishing that can help long seasonal campaigns, such as a reward for the top salesperson across the Christmas period, to remain front of mind. During especially busy periods a reward or sales incentive can fall by the wayside as staff just try to deal with increased footfall or busy sales periods.

A personalised reward can be something that holds attention and focus, ensuring that during busier and potentially more lucrative sales periods your staff are still focussed on delivering the best and most effective performance for your business.