See the evolution of loyalty in retail – latest stats released
New research out today shows the public appetite for points and plastic is as popular as ever. According to Hawk Incentives’ The
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Loyalty and Marketing
Finalists for Loyalty Awards revealed
Businesses and loyalty programmes making the list of finalists this year are using technology and empathy to stand out from
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Reward-Based Promotions Outperform Discount-Based Promotions
New research completed by Aberdeen Group, a leading analyst firm, finds companies that offer consumers reward-based promotions to drive engagement
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John Lewis adds ‘& Partners’ as part of rebrand
John Lewis and Waitrose, part of the John Lewis Partnership, have both added ‘& Partners’ in their brand names as
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How to create a compelling consumer incentive campaign
Incentive schemes have grown beyond comprehension since they started out. It’s all from a combination of their own success, the
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Shoppers prefer rebates over other incentives and rewards
New research* commissioned by Hawk Incentives, a Blackhawk Network business finds an increasing number of surveyed shoppers are finding deeper
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Maritz Motivation and HSBC using AI to predict loyalty reward redemption
Maritz Motivation Solutions, a leading provider of loyalty programs to U.S. and global companies has announced the successful use of
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What’s next for rewards-based marketing?
What’s next for rewards-based marketing? All good marketers want to know who their best customers are, because they want to
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On pack promotions still incentivise sales
One-third of UK adults (33%) are more likely to buy a particular product if it has an offer or promotion
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Subway launches new American loyalty scheme
Subway® asked its most dedicated customers what they want from a loyalty program. They want a program that gives them flexibility
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