If you’re planning to launch your new incentive through Slack or fancy dabbling in direct mail to help motivate your sales team, it’s worth taking a look at the latest survey that shows in 2017 – email is still king and while offices are steadily going paperless, inboxes will still be filling up in the next three years, according to respondents in two surveys recently conducted by Robert Half Technology. Regardless of their relationship to the technology – either those leading the group who manages and implements communication platforms or the users who rely on effective communication tools to do their job each day – professionals believe email reigns supreme in the workplace.

Nearly three-quarters (73 percent) of CIOs and 53 percent of office workers still think email will be the most common way to communicate internally through 2020. Quicker, less formal means of touching base may also be gaining favour, as those who believe email is on the way out cited instant messaging as the most likely replacement.

When asked which communication channel is most effective for planning, strategizing and follow-up, though, office workers from various industries and roles ranked in-person meetings first (37 percent), followed by email (27 percent), instant messaging (19 percent) and phone calls (9 percent). Perhaps unsurprisingly, busy CIOs favoured email (41 percent), followed by in-person meetings (22 percent), instant messaging (13 percent) and phone calls (9 percent).

Digital Communication: Any Time, Any Where 
Although email is expected to remain the most popular form of workplace communication, more than one in four professionals (28 percent) surveyed cited instant messaging as their primary channel for communicating with coworkers. One reason may be immediacy: 76 percent of workers surveyed said they feel more pressure to respond immediately to instant messaging versus email, and 90 percent expect an immediate response when they send an instant message. Following are some additional findings on how workers view instant messaging:

  • Rules of Engagement: 54 percent of professionals said their company has clear rules about how to use its internal messaging platform, like a requirement to update status as “Online,” “Busy” or “Away” to keep colleagues informed.
  • Do Not Disturb: Nearly two-thirds (65 percent of respondents) have received a message when their status is set to “do not disturb” or “busy,” and 30 percent of those professionals said they were “annoyed” by the intrusion. Professionals thirty-five and older were more annoyed than their younger colleagues and more likely to refrain from sending a message when a coworker’s status is “busy.”
  • Open for Business: Most professionals said their primary motivation for staying “online” with their organization’s messaging platform was to inform co-workers they are working and available (56 percent). Other respondents use it to quickly access their colleagues (22 percent) and talk to fellow employees in real-time (17 percent).

According to John Reed, senior executive director of Robert Half Technology, it’s important to match the medium to the message. “IM allows co-workers to collaborate in real-time and is best used for quick discussions and immediate responses,” Reed said. “Save strategizing and brainstorming for meetings and email, where you can go into more depth and avoid miscommunications.”

Added Reed, “Technical support teams can help employees understand how to maximize communication technologies, such as instant messaging or internal social networking sites, and take advantage of features to promote more fluid communications.”

How do you see future communication looking? Leave a comment below and let us know your thoughts.

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