Businesses and loyalty programmes making the list of finalists this year are using technology and empathy to stand out from their competitors according to an examination of the entries for the Loyalty Magazine Awards 2019. According to the organiser, the nominees show that use of automation, and especially artificial intelligence to streamline interactions is prevalent. There is also recognition that a personalised approach is likely to win with customers.

Another strong theme is for companies to work together to create “Super Loyalty” and foster allegiance to a number of brands.

Tranxactor has had a standout run as finalists, picking up 6 finalist nominations.

The nominations include best use of mobile within a loyalty strategy, best use of gamification, best use of technology, loyalty programme of the year (non-food retail), loyalty industry innovation, and best voucher-based loyalty programme.

Tranxactor’s clients have been selected for a variety of loyalty programme initiatives including Oporto’s ‘Win a trip to Portugal’ campaign, Subway® for best use of mobile within a loyalty strategy for work on the successful Subcard Subsquad® initiative, as well as Tranxactor’s Australian clients who have also picked up nominations in the categories of industry innovation, best use of tech for LifeClub and HBF & Friendlies Pharmacy with Instigo.

Next stage
The next round of judging will be undertaken online, when the shortlisted entries will be carefully analysed by our highly skilled and experienced team of experts, chosen from across the world for their knowledge of customer loyalty.  This process will be followed by a full day of debate and discussion when the judges come together to vote on the ultimate winners.