Ovation Incentives, the technology-led global rewards specialist, has today announced that it has been selected by Best Western® Hotels & Resorts to be the primary international provider of gift cards for its award winning loyalty programme, Best Western Rewards®.  The deal will see Ovation curate an exclusive selection of retail gift cards for the millions of Best Western Rewards members in over 100 countries.

As one of the few hotel loyalty programmes that is truly global, Best Western Rewards provides greater consistency and quality for its members when redeeming their points.  By working with Ovation, Best Western is able to offer to its international members locally relevant and desirable gift card rewards, ensuring that the latest brands and e-gift cards are always available for its members – wherever they may be.

Through this deal, Best Western has also been able to streamline its rewards administration and supply chain from managing multiple regional providers to a single centralised resource.  Apart from the consistency in reward selection and customer service, this also drives significant operational efficiencies for the global rewards programme.

Best Western’s award-winning loyalty program, Best Western Rewards®, is one of the richest reward programs in the industry, offering among the most generous rewards compared to other loyalty programs. In addition to being recognized by U.S. News & World Report for the past three years, and in 2015, J.D. Power & Associates ranked Best Western Rewards as one of the top three hotel loyalty programmes.

“It is well known that Best Western is a global leader in hotel loyalty and we are naturally thrilled to have the opportunity to work with them and their loyal customers”, said Jonathan Grey, CEO of Ovation Incentives. Referring to a number of recent studies in global travel loyalty programmes, Grey continued, “Recent loyalty research in global travel industry has clearly shown the direct correlation between the reward choices offered, redemptions and members’ loyalty.  With our world-class reward solutions we are really looking forward to helping Best Western enhance that amazing loyalty value circle.”

“Through working with Ovation, our Best Western Rewards members around the world will immediately be able to redeem their points for a greater selection of local gift card rewards, and this selection will continue to evolve as we listen to members’ preferences,” said Tammy Lucas, vice president of marketing for Best Western Hotels & Resorts. “We know our hotel partners will benefit from increased bookings as a result of better rewards and our cost of global reward administration will decline.  Our partnership with Ovation will bring great value to our members and our brand, helping Best Western Rewards® remain one of the world’s best loyalty programs.”