Features Seasons Greetings Itâs Christmas every day for Tim Cadel, co-founder of Festive Promotions As summer turned to autumn Tim Cadel was already focused on the Christmas season at his Oxford HQ – known as ‘The Grotto’ – surrounded by snow globes and Christmas tree baubles. The idea came in 2002 when Tim received a marketing Christmas card from a company. “It was quite a nice one but I knew that it would be in the bin in January – I still can’t remember the name of the company that sent it. But I thought that if you could come up with a product that would be retained and used every year – but still relatively inexpensive and branded – that would be much better. Shortly afterwards, Tim was visiting a client which was a stickler for having everything branded to the correct pantones following a major rebranding exercise. Tim noticed that their Christmas tree was filled with all kinds of garish colours and pointed out that they were missing a trick – how about corporate coloured, even branded, baubles? “Good idea,” said the client. “We’ve got 80 offices, say 50 baubles per tree – get me a quote for 4,000 and we’ll look into it for next year.” So Tim immediately set up Festive Promotions with his business partner Leisl Donovan. They say that Christmas comes but once a year but Tim soon found out that it never really goes away – not in the marketing world, anyway. “The main trade exhibition for Christmas and gifts is held every January in Harrogate – so it all starts there.” Tim and Leisl have picked up clients from every imaginable sector in the intervening years,from banks and car showrooms to, whisky distilleries, football clubs and even popgroups. “We’ve worked with Duran Duran for several Christmases now. They create a Limited Edition design each time and sell them to their fans who love them. “And we supply the baubles for Arsenal’s Christmas trees at the Emirates, and they sell them to their fans as well.” So what’s the hot trend for Christmas this year? “A lot of clients are asking for filled baubles,” said Tim. “It started with a hotel chain which wanted to promote its new high quality pillows, so they asked for baubles to be inserted with a feather.” Since then, a perfume house has ordered baubles filled with rosebuds and lavender and a watch company wants baubles with gold stars. Tim’s advice for a successful Christmas marketing campaign is the same as for any other campaign involving promotional products. “Plan early,” he said. “We’ve already donea lot of work for our clients for their Christmas campaigns but if you haven’t already started, then now is the time to get going. Latest features Wellness incentives a growing interest for employers Wellness incentives are a growing interest for many employers. Aon’s 2016 Health Survey across 22 countries,⦠Share Especially for you The best incentives mean something special to each recipient â and an increasing range of gift card options is enabling employers to make sure every reward is a perfect fit Share Teens,Tweens and Gift cards The Gift Card Network, in partnership with GiftCards.com, recently conducted a survey to delve into the world of kids⦠Share How to reward and motivate staff at the end of the year Christmas and the end of the year is an important and often challenging time for employers. For many with seasonal⦠Share The right fit When it comes to incentives, one size does not fit all. So how can employers make sure they deliver the desired results? Share Setting sail for success There was plenty to celebrate at the Incentive and Motivation Awards 2015 Share The great outdoors Thereâs nothing like fun-packed outdoor experience to blow away the cobwebs and get staff feeling rejuvenated Share All well and good Employee engagement and wellbeing go hand in hand, but how do you get the balance right? Share Come together A fragmented workforce can make team motivation a challenge â but the right strategies can engage and unify employees Share Spread a little luxury A carefully chosen gift at Christmas can make a real difference to your employees. Whether the budget is big or small, a touch of luxury will let them know that their contribution to your business is truly valued. From traditional favourites to the latest trends, here is a selection of the luxuries that are set to make an impact this Christmas Share Post navigation Flexible working will be the most wanted employee benefit by 2025
Seasons Greetings Itâs Christmas every day for Tim Cadel, co-founder of Festive Promotions As summer turned to autumn Tim Cadel was already focused on the Christmas season at his Oxford HQ – known as ‘The Grotto’ – surrounded by snow globes and Christmas tree baubles. The idea came in 2002 when Tim received a marketing Christmas card from a company. “It was quite a nice one but I knew that it would be in the bin in January – I still can’t remember the name of the company that sent it. But I thought that if you could come up with a product that would be retained and used every year – but still relatively inexpensive and branded – that would be much better. Shortly afterwards, Tim was visiting a client which was a stickler for having everything branded to the correct pantones following a major rebranding exercise. Tim noticed that their Christmas tree was filled with all kinds of garish colours and pointed out that they were missing a trick – how about corporate coloured, even branded, baubles? “Good idea,” said the client. “We’ve got 80 offices, say 50 baubles per tree – get me a quote for 4,000 and we’ll look into it for next year.” So Tim immediately set up Festive Promotions with his business partner Leisl Donovan. They say that Christmas comes but once a year but Tim soon found out that it never really goes away – not in the marketing world, anyway. “The main trade exhibition for Christmas and gifts is held every January in Harrogate – so it all starts there.” Tim and Leisl have picked up clients from every imaginable sector in the intervening years,from banks and car showrooms to, whisky distilleries, football clubs and even popgroups. “We’ve worked with Duran Duran for several Christmases now. They create a Limited Edition design each time and sell them to their fans who love them. “And we supply the baubles for Arsenal’s Christmas trees at the Emirates, and they sell them to their fans as well.” So what’s the hot trend for Christmas this year? “A lot of clients are asking for filled baubles,” said Tim. “It started with a hotel chain which wanted to promote its new high quality pillows, so they asked for baubles to be inserted with a feather.” Since then, a perfume house has ordered baubles filled with rosebuds and lavender and a watch company wants baubles with gold stars. Tim’s advice for a successful Christmas marketing campaign is the same as for any other campaign involving promotional products. “Plan early,” he said. “We’ve already donea lot of work for our clients for their Christmas campaigns but if you haven’t already started, then now is the time to get going.
Wellness incentives a growing interest for employers Wellness incentives are a growing interest for many employers. Aon’s 2016 Health Survey across 22 countries,⦠Share
Especially for you The best incentives mean something special to each recipient â and an increasing range of gift card options is enabling employers to make sure every reward is a perfect fit Share
Teens,Tweens and Gift cards The Gift Card Network, in partnership with GiftCards.com, recently conducted a survey to delve into the world of kids⦠Share
How to reward and motivate staff at the end of the year Christmas and the end of the year is an important and often challenging time for employers. For many with seasonal⦠Share
The right fit When it comes to incentives, one size does not fit all. So how can employers make sure they deliver the desired results? Share
Setting sail for success There was plenty to celebrate at the Incentive and Motivation Awards 2015 Share
The great outdoors Thereâs nothing like fun-packed outdoor experience to blow away the cobwebs and get staff feeling rejuvenated Share
All well and good Employee engagement and wellbeing go hand in hand, but how do you get the balance right? Share
Come together A fragmented workforce can make team motivation a challenge â but the right strategies can engage and unify employees Share
Spread a little luxury A carefully chosen gift at Christmas can make a real difference to your employees. Whether the budget is big or small, a touch of luxury will let them know that their contribution to your business is truly valued. From traditional favourites to the latest trends, here is a selection of the luxuries that are set to make an impact this Christmas Share