Teens,Tweens and Gift cards


The Gift Card Network, in partnership with GiftCards.com, recently conducted a survey to delve into the world of kids and gift cards—a unique set of shoppers who receive a high number of gift cards each year that often cannot be redeemed without parental involvement.

We focused primarily on children between the ages of 8 and 15 years old because these kids are old enough to have a wishlist of products and services they’d like to buy, but aren’t old enough to drive themselves to the store.

In this survey, we uncover gifting frequency, most popular gift cards, reasons for giving gift cards to children and opportunities to improve the shopping experience for this powerful group of consumers—many of whom will be gift card-spending adults in the near future.

View the Infographic

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