Corporate profile The logistiks of engagement Meet the team who are bringing engagement to the UK, one company at a time How many businesses can hold their hands up and say they have a truly engaged workforce? Engagement is a concept that’s been bandied about a great deal but it’s one that’s much easier to talk about than it is to harness which is why one business, frustrated by poor employee communication and lack of vision, decided to do something about it and set off to bring quality communication and engagement to the business world. The team at Logistik ploughs its energies into delivering brand and marketing campaigns, communications strategies and live experiences for brands including Lloyds Banking Group, the Post Office, M&S, Royal Mail, BT, the NHS and EDF Energy. Dirk Mischendahl heads up the business with fellow managing director James Wilkins. Mischendahl says: “When we started out, we watched clients spending huge sums of money on unsophisticated communication without measuring its effectiveness. We asked them what they were getting back from their investments and showed them how compelling communication could be with the right measurements and energy behind it.” Logistik’s goal to develop great internal engagement, which in turn creates brand ambassadors, would seem daunting to many, but its approach is straightforward. “When we say that we start by understanding the client, we mean it. We spend time in the business, we study the culture and see how it operates. We ask for many different people’s perspectives and talk to its leaders. We research competitors, so that we understand the challenges the business faces. Only then can we find the answer for that business,” adds Wilkins. In investing the time in these companies, Logistik can boast client relationships that stretch back to its early days. “Our clients know that we want to innovate and they do too – they are inspired by ‘newness’. They appreciate the new ideas we put to them because it shows we’re always thinking about them,” says Wilkins. Indeed, with a team of 103 people within Logistik, who can offer skills ranging from brand communications to graphic design and digital marketing, there are plenty of creative ideas to develop into solutions. And when asked how they envisage the business will develop over the next few years, Mischendahl and Wilkins are confident they will continue to innovate. “We’re in a good place and we enjoy working on projects that matter. But we’re keen to push boundaries – not just in our own business, but in our clients’. If they’re willing to develop, we’ll work with them to ensure they’re making those important connections between brand and audience.” Visit www.logistikgroup.com for more details. Latest corporate profiles Digital gift card innovator Reward Cloud secures Passion Capital investment Reward Cloud has confirmed investment financing from Passion Capital to leverage on the company’s robust business⦠Share Siemens âChampionsâ employee recognition across a European network Siemens Champions employee recognition Share Personalisation & Presentation: trends for 2016 With 2016 now upon us, many organisations are looking at ways to increase brand awareness. Allison Cardona is owner⦠Share Measure for measure P&MM has launched a new Employee Engagement Calculator to help organisations assess the financial impact of engagement Share New Look Business Solutions New Look Continues Its Lead Through Innovation – eGift Drives The Market In December Share Excellence on the cards Sainsburyâs Business Direct is ready to spread seasonal cheer with a new website, updated branding and innovative QR gift cards Share Many Thanks from Havas People Many Thanks is a âone stop shopâ for all reward, recognition, sales incentive and motivation challenges faced by employers and distributors. As a part of the brand development Many Thanks has launched the first of itâs online solutions under this banner, Many Thanks e-codes! Share A whiter shade of sales It started as a mail order brochure. Twenty years on, The White Company’s multi-million pound retail offering is the⦠Share House of e-cards There’s a certain brand of confectionary that uses the slogan ‘Why have cotton when you can have silk?’ Why indeed –⦠Share Crossing the digital divide The last time Incentive and Motivation paid a visit to SVM Europe, the business was preparing for the inevitable⦠Share Post navigation Flexible working will be the most wanted employee benefit by 2025
The logistiks of engagement Meet the team who are bringing engagement to the UK, one company at a time How many businesses can hold their hands up and say they have a truly engaged workforce? Engagement is a concept that’s been bandied about a great deal but it’s one that’s much easier to talk about than it is to harness which is why one business, frustrated by poor employee communication and lack of vision, decided to do something about it and set off to bring quality communication and engagement to the business world. The team at Logistik ploughs its energies into delivering brand and marketing campaigns, communications strategies and live experiences for brands including Lloyds Banking Group, the Post Office, M&S, Royal Mail, BT, the NHS and EDF Energy. Dirk Mischendahl heads up the business with fellow managing director James Wilkins. Mischendahl says: “When we started out, we watched clients spending huge sums of money on unsophisticated communication without measuring its effectiveness. We asked them what they were getting back from their investments and showed them how compelling communication could be with the right measurements and energy behind it.” Logistik’s goal to develop great internal engagement, which in turn creates brand ambassadors, would seem daunting to many, but its approach is straightforward. “When we say that we start by understanding the client, we mean it. We spend time in the business, we study the culture and see how it operates. We ask for many different people’s perspectives and talk to its leaders. We research competitors, so that we understand the challenges the business faces. Only then can we find the answer for that business,” adds Wilkins. In investing the time in these companies, Logistik can boast client relationships that stretch back to its early days. “Our clients know that we want to innovate and they do too – they are inspired by ‘newness’. They appreciate the new ideas we put to them because it shows we’re always thinking about them,” says Wilkins. Indeed, with a team of 103 people within Logistik, who can offer skills ranging from brand communications to graphic design and digital marketing, there are plenty of creative ideas to develop into solutions. And when asked how they envisage the business will develop over the next few years, Mischendahl and Wilkins are confident they will continue to innovate. “We’re in a good place and we enjoy working on projects that matter. But we’re keen to push boundaries – not just in our own business, but in our clients’. If they’re willing to develop, we’ll work with them to ensure they’re making those important connections between brand and audience.” Visit www.logistikgroup.com for more details.
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Siemens âChampionsâ employee recognition across a European network Siemens Champions employee recognition Share
Personalisation & Presentation: trends for 2016 With 2016 now upon us, many organisations are looking at ways to increase brand awareness. Allison Cardona is owner⦠Share
Measure for measure P&MM has launched a new Employee Engagement Calculator to help organisations assess the financial impact of engagement Share
New Look Business Solutions New Look Continues Its Lead Through Innovation – eGift Drives The Market In December Share
Excellence on the cards Sainsburyâs Business Direct is ready to spread seasonal cheer with a new website, updated branding and innovative QR gift cards Share
Many Thanks from Havas People Many Thanks is a âone stop shopâ for all reward, recognition, sales incentive and motivation challenges faced by employers and distributors. As a part of the brand development Many Thanks has launched the first of itâs online solutions under this banner, Many Thanks e-codes! Share
A whiter shade of sales It started as a mail order brochure. Twenty years on, The White Company’s multi-million pound retail offering is the⦠Share
House of e-cards There’s a certain brand of confectionary that uses the slogan ‘Why have cotton when you can have silk?’ Why indeed –⦠Share
Crossing the digital divide The last time Incentive and Motivation paid a visit to SVM Europe, the business was preparing for the inevitable⦠Share
