Virgin Incentives announces ultimate, flexible, multi-choice reward product, the Virgin Incentives Gift Card

Leading corporate gift provider Virgin Incentives -the B2B arm of Virgin Experience Days – today launches a brand-new gifting option for businesses.

The multi-choice ‘Virgin Incentives Gift Card’ gives recipients the ultimate flexibility to choose from over 100 household name brand vouchers, from John Lewis, Curry’s, Deliveroo, Boots, Cineworld, Primark, The White Company, Costa, Ticketmaster, Virgin Experience Days and many more.

The gift card is simple, flexible, and easy to use. Once received, the recipient can browse through the list of best-loved brands nationwide, make their selection and shop for what they want. It gives recipients the freedom to choose, meaning companies can treat their customers or employees to something they’re guaranteed to love.

The gift card can be loaded from £5 to £2,500 and is available as a physical gift card or an e-code. It can be redeemed on virginincentivesgiftcard.co.uk and has a 12-month validity, plus the validity of the chosen brand.

Danni Rush, COO of Virgin Incentives, Virgin Experience Days and Virgin Experience Gifts, says: ‘We’re thrilled to be able to offer our clients this multi choice gift card. We love to inspire people to get out and about, try new things and make amazing memories, and with such a broad variety of brands and retailers on offer through the Virgin Incentives Gift Card, employees and customers can do just that.”

“This is an exciting step for us. Research shows that recipients appreciate gift cards because of the freedom to choose what to spend their gift or reward on, so that’s what we’re giving them.”

In the first half of 2023, B2B gift card sales recorded an 11.7% like-for-like growth,  Reflecting research that shows nearly 9 in 10 (86%) people say gift cards make a great workplace gift/incentive, primarily due to flexibility and choice. 

Gifting multi-choice gift cards means that employees or customers can decide what to spend theirs on based on their priorities. Whether that’s a small treat they can’t quite justify spending money on, or everyday essentials, recipients have ultimate flexibility to use their Virgin Incentives Gift Card.