We are all fed up of this virus. It's made us lose or miss loved ones, had us thinking jogging bottoms are appropriate workwear and disrupted everythi
Employee Engagement is up or static since lockdown
• One in three (32.2%) thought employee engagement was now higher than it was before the pandemic;
• Half (49.2%) thought there had been no change; and
• Fewer than one in five (18.6%) thought employee engagement had fallen.
The findings come as HR practitioners begin to report that less of their time is now spent purely on work driven by their organisation’s response to the coronavirus pandemic, and as the wide range of initiatives put in place by employers begin to bear fruit.
Just one in five HR professionals (20.8%) now say that all or almost all of their work is driven by the crisis – less than half the number (42.8%) saying this was the case in XpertHR’s first survey in this series on April 2nd, and down from one in three (32.2%) on 16 April.
This reflects the end of the scramble facing many employers to furlough staff, send others home to work and make extensive arrangements to improve health and safety when the lockdown was first announced.
Employees and Employers are on the same page with rewards
Affiliates and partnerships are still seeing success
Whilst marketing had a brief moment of being flushed down the toilet, with executives ripping their marketing plans and budgets in half and sacking their freelancers (thanks guys!) there have been some winners. Whilst affiliate marketing hasn’t escaped unscathed, with high profile brands like Macy’s suspending their affiliate programmes, Awin one of the leading affiliate networks is running more than 95% of its retailer campaigns as normal, global commissions in April are running 25% higher than the same period in 2019 as consumers turn to ecommerce, and sales in certain verticals such as beauty and homeware doubling at certain times, offering a positive story for publishers of all varieties.
In fact digital services are experiencing unprecedented demand. Despite UK retail suffering a general 5% slump in March, The Office for National Statistics said 22% of all sales were driven by ecommerce, the highest it’s ever been and a figure that could hit one in four pounds spent online in April.
Incentives with channel partners and affiliates play a huge part in this, so there’s still gas left in the tank and a huge appetite to be rewarded for going the extra mile.
In summary, it’s not all great news but these little gems are heartening and show that when it comes to incentives, there is plenty to be done, life is not over and we are still standing!