The incentive is one of the cruise line’s biggest yet, with more than $25,000 worth of Rewards by Viking points up for grabs as part of the Discovery Cruise Sale.

“We are coming into the new year with hopes of change within the travel industry”, said Viking’s regional managing director, Michelle Black.

“It has been a tough 12 months for the industry and travel agents in particular, but with the hope for a reopening of borders and renewal of international travel in all forms, we foresee a huge amount of pent up demand for cruise product out of Australia.”

To enter, all bookings made by registered members in the Discovery Cruise Sale between now and 31 Mar 2021 will go in the draw to win dollars to spend in the Rewards by Viking store.

Three prizes will be given away each month from January 2021 to March 2021. First prize is $5,000, second prize is $2,500 and third prize is $1,000

The cruise line is also celebrating the new year by announcing revered British journalist and broadcaster Anne Diamond will be the godmother of its seventh ocean ship, Viking Venus, which is scheduled to debut this year.

The 930-guest Viking Venus was floated out in June 2020 and is now under final construction at Fincantieri’s shipyard in Ancona, Italy.

Diamond is best known for her pioneering work on morning shows in the UK during the 1980s, along with a legendary career in frontline television that has lasted more than 40 years.

She has also been an inspirational campaigner, having pioneered the 1991 UK cot death campaign, following the death of her own son, Sebastian. The campaign saved over 20,000 babies’ lives and has inspired other life-saving campaigns worldwide.

She is also the only non-medic ever to hold the Medal of the Royal College of Paediatrics and Child Health.

Diamond has been a key figure on Viking.TV, which went live in March 2020, in the early stages of the pandemic, and was conceived as a way to build community, stay connected and share positive experiences while people are staying home, rather than travelling.

“I am thrilled and honoured to be entrusted as godmother to the Viking Venus and cannot wait until we can celebrate her inaugural cruise in a safer and happier 2021”, Diamond said.

“Back in March 2020, at the start of the global lockdown, when I rang my good friend Karine to ask if there was anything I could do, never did I think it might lead to such a fascinating journey.

“But exhilarating journeys are what Viking is all about! I am so proud to be part of the growth of the award-winning Viking.TV – with special thanks to all my inspirational interviewees – and now onwards to the Viking Venus and a brighter outlook for travel.”