Following 2016’s expansion in the UK market, award winning merchandise provider Fluid Branding identified a need to expand further into Europe, January 2017 sees them opening their first ever European office in Amsterdam, in The Netherlands.

Miles Lovegrove, Managing Director comments on the firm’s expansion into Europe, “We identified the need to service our existing clients and grow our portfolio across the EMEA, where better to do this than Amsterdam, where many companies European head offices are located.”

Fluid Branding welcomes Gert-Jan Sentel as a Sales Director, heading up their Amsterdam office. Gert-Jan joins Fluid with 22 years of experience within the Promotional Merchandise industry, having worked with the biggest companies in the industrial and FMCG sectors worldwide.

He adds “I am very excited about this opportunity for both my current and new clients. I am delighted to join the Fluid Branding team and play a part in the company’s next phase of expansion.”

Miles comments further,” Our expansion plans ensure we’re perfectly placed for our EMEA clients and run alongside our continual commitment to exceptional customer service. We’re very excited about the coming year”

The firm have already this year picked up a Supplier of the Year Award from Sourcing City, voted on by their suppliers in recognition of quality of service, business ethics and “being a pleasure to do business with”.