SVM Global, leading reseller and distributor of corporate Gift Cards and eGifts has partnered with Peacocks. SVM Global will be taking on exclusive responsibility for all Gift Card, Reload and eGift elements for Peacocks, a new entrant into the growing corporate market.

This new partnership between Peacocks and SVM Global, means that SVM Global will be the sole provider of the brand’s Gift Card in the B2B sales channels; welcoming the fashion brand into the corporate market. The relationship enables the expansion of SVM Global’s strategic retail partners, which leads to an overall increase in the number of brands that they can offer their clients.

Peacocks are a leading high street family fashion brand with over 500 stores in the UK. The company is part of the Edinburgh Woollen Mill Group, which incorporates other brands such as Jaeger, Austin Reed and Jacques Vert.

Peacocks’s Finance Director, Leighton Humphreys, explains that; “I am thrilled to be launching with SVM Global into the B2B Gift Card marketplace. I look forward to significant growth in this area, with the quality and value of the Peacocks brand recognised by the end user customer base”.

Jon White, the Sales Director at SVM says that; “it is an indictment of SVM Global strengths that a retailer such as Peacocks has selected us as their formal partner in developing the corporate Gift Card market for them. Plans are afoot to bring other group retailers such as Jaeger and Austin Reed in to play as soon as we can”.