Launches News: Virgin Incentives Launched: First Look in Incentive&Motivation

Acorne Ltd today announced it has changed the name of its B2B division to Virgin Incentives.
Launched by the Acorne Rewards team, Virgin Incentives is a rewards and recognition business providing experience and lifestyle rewards including Virgin Experience Days, The Virgin Gift Card and Leisure Vouchers while offering close ties and opportunities to work with other Virgin companies.
The Virgin Incentives team will be led by Matthew Briggs, who joins the business as Commercial Director, responsible for developing the Virgin Incentives proposition. Matthew previously held senior positions with Aviva , RAC, Capita and several digital start ups.

The new look was showcased in the September edition of Incentive&Motivation.

Talking about Virgin Incentives, Matthew said:
“I am thrilled to join the team as we launch Virgin Incentives to the market. It’s such an iconic brand and with the support of new owners Inflexion Private Equity, I am excited to develop our b2b relationships and work towards enhancing customer and employee propositions for our business partners.
“We know happiness and productivity are linked. Experience rewards and benefits are an increasing priority for businesses – experiences really are the new riches. It’s a huge growth market and the impact of employee engagement on the bottom line can’t be ignored.”
The Virgin Incentives rewards portfolio will continue to be supported by a team of dedicated account managers, customer service and marketing support.
Ends
Image: Commercial Director, Matthew Briggs, heads the new Virgin Incentives team.
For more press information, images or to arrange an interview with Matthew Briggs or the Virgin Incentives team please contact Jo Gillow: 01225 830064/ 07841 475277 jo.gillow@virginincentives.co.uk
About Virgin Incentives:

 
Virgin Incentives was launched by the team behind Acorne Rewards, combining a wealth of industry expertise with closer ties to the Virgin family. Virgin Incentives is revolutionising the corporate rewards market, working on knowledge and insights that prove happiness and productivity are linked. The rewards and motivation platform offers experience and lifestyle rewards as an alternative incentive to material goods, presenting opportunities for every day fun and more aspirational ways to rewards individuals and teams.