Featured Loyalty and Marketing News and New Launches John Lewis adds ‘& Partners’ as part of rebrand John Lewis and Waitrose, part of the John Lewis Partnership, have both added ‘& Partners’ in their brand names as…
Loyalty and Marketing Opinion Thought Leaders How to create a compelling consumer incentive campaign Incentive schemes have grown beyond comprehension since they started out. It’s all from a combination of their own success, the…
Employee Benefits Loyalty and Marketing Retention Supporting employees’ personal life goals key to retaining their loyalty Employees who feel personally supported by their organisation are more likely to stay with their employer. Research released today by…
Loyalty and Marketing Shoppers prefer rebates over other incentives and rewards New research* commissioned by Hawk Incentives, a Blackhawk Network business finds an increasing number of surveyed shoppers are finding deeper…
Loyalty and Marketing Motivation Maritz Motivation and HSBC using AI to predict loyalty reward redemption Maritz Motivation Solutions, a leading provider of loyalty programs to U.S. and global companies has announced the successful use of…
Loyalty and Marketing What’s next for rewards-based marketing? What’s next for rewards-based marketing? All good marketers want to know who their best customers are, because they want to…
Loyalty and Marketing On pack promotions still incentivise sales One-third of UK adults (33%) are more likely to buy a particular product if it has an offer or promotion…
Loyalty and Marketing Subway launches new American loyalty scheme Subway® asked its most dedicated customers what they want from a loyalty program. They want a program that gives them flexibility…
Loyalty and Marketing Over 71% of consumers incentivised by loyalty programmes New research from Sodexo Engage finds that 71% of consumers respond positively to brands that offer loyalty reward programmes based…
Loyalty and Marketing Choosing a B2B marketing incentive for a loyalty or win back programme Choosing a B2B marketing incentive for a loyalty or win back programme is not an easy task. Engendering and rewarding…
