Opia, the leading international risk-managed sales promotions consultancy, has announced it will be expanding its partnership with ODEON – Europe’s largest cinema chain – to bring the group’s Limitless Card membership to its business-to-business and motivation sectors.

ODEON’s Limitless Card membership currently offers film enthusiasts the opportunity to see an unlimited amount of films with ODEON in exchange for a monthly or annual fee, with no restriction on show times or titles*. The newest venture with Opia, who began its partnership with ODEON in 2014, will see the Limitless Card become available to organisations as well as individuals.

The new corporate membership will provide the corporate gifting and staff incentive market with an instant and convenient way to reward employees and customers with cinematic experiences in exchange for an annual fee.

“Seeing a good film at the cinema has remained a popular pastime across nearly all demographics in the UK,” said Andy Stone, Account Director at Opia. “By bringing ‘Limitless’ to the workplace, we are growing our successful relationship with ODEON and providing organisations with an effective new tool for business-to-business tool. Limitless expands on what we have already built together with e-vouchers, making it even easier and more cost-effective for companies to give clients and staff the gift of a great film experience.”

“Our Limitless Card membership has seen immense success since we first introduced it to the general public, so it only makes sense to extend the offering to the corporate market,” added Greg Radford, Business Development Manager at ODEON UK & Ireland. “We’ve seen a parallel rise in the demand for our e-vouchers for use as business-to-business gifts and the addition of the Limitless Card experience to this market will make it even easier and more cost-effective for businesses to motivate and reward their staff and clients.”

Standard Limitless Card memberships can be used to receive tickets to any standard 2D film at allODEON cinemas in the UK and Ireland with the exception of the chain’s central London locations, select central London locations can be included at an increased fee.

The corporate Limitless Card membership will run alongside ODEON’s existing e-voucher program (www.odeonvouchers.com), which was launched by Opia in 2015. The e-voucher program enables businesses to incentivise employees and clients with codes that can be redeemed online for cinema bookings.