Launches News: Pizza Hut® Launch New U.S. Loyalty Programme
Pizza Hut, which serves and delivers more pizza than any other pizza restaurant company in the world, has announced the introduction of the only USA wide, national pizza loyalty program that rewards customers unlimited points for every dollar spent on food online.
The launch of Hut Rewards comes on the heels of Pizza Hut announcing that it expects to add 14,000 drivers to its system before year’s end. The additional drivers enable Pizza Hut to ratchet up its delivery capabilities following the development of a proprietary delivery network algorithm that improves the reliability and accuracy of deliveries.
In constant pursuit to make it easier for customers to get a better pizza, Pizza Hut rolled out a number of digital enhancements over the course of the last year. Recently, Pizza Hut introduced a Delivery Tracker that allows users to track their delivery at three critical times: the moment the order is received, the time the pizza is being made, and when the order is out for delivery. Customers can also opt to receive text alerts for updates on their delivery status without needing to reopen the app or web browser.
The rewards are also building on the success of easy-ordering solutions by the restaurant company including Amazon Alexa voice service, Facebook and Twitter chatbot menu, social sign-in via digital ordering platforms, one-button reorder functionality, visible promise time, popular pizzas button, and Visa Checkout fast-pay options, among others.
Hut Rewards looks set to be of great interest to pizza lovers across America.
Called Hut Rewards, the program differs from other pizza loyalty programs in that customers can earn a free pizza in as little as one visit, along with points for every dollar spent. The points based program rewards two points for every one dollar spent online on food, which can be applied toward a Medium ANY™ Pizza (any recipe, any toppings) for 200 points; or a Large ANY™ Pizza (any recipe, any toppings) for 250 points.
“The new Hut Rewards program enables customers to earn unlimited points as well as a free pizza in as little as one order, which is why we believe it is the best loyalty program in the category,” said Jeff Fox, Chief Brand and Concept Officer, Pizza Hut, U.S. “By exclusively rewarding customers with points for every dollar spent on food online, we like to say that it pays to be loyal at Pizza Hut.”
To kick-start the launch of Hut Rewards, Pizza Hut will offer double rewards on all Pizza Hut food purchases from Aug. 10 through Oct. 1.
Just like the program itself, signing up for Hut Rewards is simple. New customers can visit PizzaHut.com, click on the Hut Rewards program opt-in and quickly complete a profile to simultaneously create a digital account and enroll in Hut Rewards. Existing customers can simply sign into their account and choose to opt-in to the Hut Rewards program.
Once enrolled, customers can begin earning points immediately, and every dollar spent on food online goes toward a free pizza. Other benefits include exclusive offers, birthday rewards, and more. Hut Rewards points can be earned and redeemed during online or mobile orders only, for delivery or carryout. Taxes, tips, donations and gift cards do not earn points.
Hut Rewards is open to US residents age 13+.
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